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# Video ads growing faster than ad execs expected. # Video ads still account for only a tiny percentage of overall web ads but are expected to be the fastest growing category for the foreseeable future. # Auto and entertainment categories strongest, with
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Online-Werbung wirkt, Online Video Ads wirken noch besser! Das ist das Fazit der aktuellen Werbewirkungsstudie von TOMORROW FOCUS, die anhand der Online-Kampagne zu Sonys neuem Blu-ray Player die Frage nach der Wirkung von Online-Video-Ads im Vergleich zu
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Der VDZ Verband Deutscher Zeitschriftenverleger bringt erstmals ein Handbuch zum Thema Online Video-Werbung auf den Markt. Die Autoren des neuen 34- seitigen Grundlagen-Kompendiums befassen sich darin mit dem Status Quo und den Entwicklungsmöglichkeiten
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With the increased popularity of online video content, now is the time for publishers to experiment with online video as a new means of storytelling and offering an enhanced experience on their Web sites. JupiterResearch’s February 2007 survey of 2
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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US user-generated content sites will earn $1 billion in ad revenues in 2007, but that number will skyrocket to $4.3 billion in 2011. Worldwide, $1.6 billion will be spent in 2007, rising to $8.2 billion in 2011.
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The growing reach of new distribution models will expand the total consumer base of Internet video consumers from roughly 300 million today to nearly one billion by 2012. This growth will create a demand for new and evolved monetization models that will h
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An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications As
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# Global Internet Usage – Internet usage and trial through wired and wireless access, frequency of usage, and a 'Diffusion Spectrum' to help project future trends. # Internet Access & Connectivity – Household PC ownership (laptop and desktop), primary
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Der Themenband »Streaming Video« untersucht detailliert Nutzergruppen und -präferenzen im Hinblick auf die Nutzung von »Streaming Video«-Inhalten im Internet. Die Studie beinhaltet einen Überblick über die Thematik, die Entwicklung von Streaming-An
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5%gain. Box Office has grown $3.6 billion
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This year, eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Int
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This report examines a local advertising category that has suddenly popped up on the radar screen -- video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising
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Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
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How are consumers using PCs and mobile devices as video platforms? What factors will make Internet video a better substitute for television, and how quickly will substitution happen? How can programmers nurture a cross-platform video audience?
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Eighty-four percent of consumers recently surveyed by the ad network said their consumption of online video last year either stayed the same or increased from 2005. What's more, 66% said they view streaming content at least once per week. Nearly all of t
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The report finds that seven percent of the online consumers in North America are uploading videos at least once a month. The report is based on an online Forrester survey undertaken last fall of 5000 people in the U.S. and Canada who use the Web regularly
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The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will b
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1. Was sind Streaming Video Ads und was ist der Unterschied zu klassischer Online-Werbung? 2. Welches Potenzial hat Kommunikation und Werbung mit dem Format «Online-Video»? 3. Welche Werbeformen von Online Video Ads bieten sich an und wie unterscheiden
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to a Parks Associates’ report. In 2007, approximately 85% of revenue will be from adverti
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to Parks Associates’ Internet Video: Direct-to-Consumer Services.
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In 2005, only 4% of the world's homes that made their broadband connection over fiber-to-the-home received video services. By the end of 2011, according to a new study from ABI Research, that figure will be 55%.
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Video content is exploding online, including popular TV shows, user-generated videos, and niche semiprofessionally produced video that falls somewhere in the middle. Portals have leapt on the opportunity to help consumers find video online, but for the mo
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nd according to data compiled by Nielsen/NetRatings, comScore and Quantcast, Web surfers ages 35 to 64 make up anywhere from 48% to 65% of YouTube's audience. Watching online video ranked fourth at 25%, outpacing downloading music (12%) and downloading mo
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Video ad spend in the U.S. will reach $775 million in 2007, growing 89 percent from $410 million in 2006, eMarketer predicts. Still, online video ad spend will constitute just 4.2 percent of total online ad spending in the U.S. However, that proportion is
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It predicts video ad spending will grow by 71 percent this year to $225M and to $640M by 2007. By 2010, video is forecast to make up 8 percent of the total online ad market.
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The size of downloads/views are estimated to eclipse 1.1 exabytes of data by 2010, with uploads growing to more than 9.1 petabytes. 23% of the dozens of UCG sites studied currently support mobile access, with others making announcements for this support i
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The percentage of Internet-delivered video viewed on a portable device will go from just 3% today to 16% by 2011. Besonders Set-Top-Boxen mit Anschluss ans Internet und Mobile Geräte sowie Download-to-Own werden den Markt beleben. Premiuminhalte werden g
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Sehr umfangreiche Analyse der Videohoster. Es wurden die Bereiche Benutzerfreundlichkeit, Beschränkungen und Features untersucht. Gewonnen hat Blip.TV vor Videoegg und Dailymotion. Außerdem werden die Top 10 vorgestellt und der gesamte Markt beleuchtet.
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The likes of AOL, Google, Yahoo and MSN are now streaming short video to 12.8 percent of broadband subscribers. 131 MIo Haushalte sollen 2010 Online videos über Breitband konsumieren.
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$25.9 billion — nearly 9% of total US advertising spending — in 2011. Report zu den Werbeausgaben. Hauptsächlihc immer noch Suchmaschinen Werbung. Zudem werden die ausgaben für Videowerbung von 0.4Mrd auf 1.3Mrd in 2011 Steigen.
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er kanadische Fernsehsender CBC hat eine Serie über die veränderten Mediennutzung produziert. The End of TV bietet im Schnelldurchlauf einen Überblick aller Buzzwords der amerikanischen Fernseh- und Onlinelandschaft.
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Es geht um den Martkzustand in Amerika was die Distribution von Videos angeht. Wie kommen sie zum Konsumenten und welche Möglichkeiten gibt es? Zahlen zu PPV, DVD und VOD. Cabel unternehmen usw.
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ifilms Erklärung was Basejumping ist und wie es funktioniert mit sehr eindrucksvollen Bildern. Allerdings ist es wohl auch etwas gefährlich.
