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Digital information and digital technology have become the lifeblood of the technology, media and telecommunications (TMT) sector. This fundamental shift is creating opportunities and, for savvy companies, considerable value. But the move to digital also
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HDTV – hochauflösendes Fernsehen – ist nicht erst seit der Fußball-WM im vergangenen Jahr ein vieldiskutiertes Thema. Die Weltmeisterschaft in Deutschland hat jedoch verstärkt Aufmerksamkeit geschaffen für HDTV: Alle 64 Spiele wurden im HD-Format
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Welche Folgen hat die Digitalisierung des Fernsehens und die Verbreitung von High-Speed Internetzugängen für die Zukunft der deutschen Medienlandschaft? Welchen Einfluss werden neue Techniken [z.B. PVR] und Applikationen [z.B. iTV] auf den Medienkonsum
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Online-Werbung wirkt, Online Video Ads wirken noch besser! Das ist das Fazit der aktuellen Werbewirkungsstudie von TOMORROW FOCUS, die anhand der Online-Kampagne zu Sonys neuem Blu-ray Player die Frage nach der Wirkung von Online-Video-Ads im Vergleich zu
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KNOWHOW STUDIENDATENBANK In der Studiendatenbank stellt HORIZONT.NET regelmäßig die wichtigsten Markt- und Media-Studien vor. Eine kurze Zusammenfassung, angereichert mit Charts und den grundlegenden Fakten zur jeweiligen Untersuchung, bieten einen pro
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In this study, our researchers evaluated magazine websites based on the presence or lack of 15 unique Web features. These results indicate that across nearly all the categories, America’s magazines are making better use of the Internet than they were la
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This is the fourth of Ofcom’s annual reports to focus on trends and developments in the UK’s communications market, with the aim of providing a context for decision-making by Ofcom, as well as by commercial and public sector organisations. The communi
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With the increased popularity of online video content, now is the time for publishers to experiment with online video as a new means of storytelling and offering an enhanced experience on their Web sites. JupiterResearch’s February 2007 survey of 2
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and p
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And this business is going to get bigger. iSuppli, a market research firm, projects that professionally produced video will will bring in nearly $5.9 billion in revenues in 2011, up from $423 million in 2006. At present 3- to 10-minute videos are popul
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The explosion in the amount of quality video available on the public Internet has created monumental shifts in attitudes over the past year about whether online video will be a viable and growing market for monetization of video assets. The shift in attit
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U.S. video (not just user-generated) advertising reaching $4.1 billion, quoting a Screen Digest estimate that user-generated video will account for $956 million of that. On the other hand, eMarketer admits, JupiterResearch was more conservative last summe
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US user-generated content sites will earn $1 billion in ad revenues in 2007, but that number will skyrocket to $4.3 billion in 2011. Worldwide, $1.6 billion will be spent in 2007, rising to $8.2 billion in 2011.
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The growing reach of new distribution models will expand the total consumer base of Internet video consumers from roughly 300 million today to nearly one billion by 2012. This growth will create a demand for new and evolved monetization models that will h
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An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications As
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# Global Internet Usage – Internet usage and trial through wired and wireless access, frequency of usage, and a 'Diffusion Spectrum' to help project future trends. # Internet Access & Connectivity – Household PC ownership (laptop and desktop), primary
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User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
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Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience. Frequent users of these social networking sites not only engage in more activities and have a more positive att
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— A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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VOD/advanced TV, mobile marketing and gaming) is expected to total $11.5 billion, a 31 percent rise over 2006. In 2008. the total spending on emerging media is predicted to hit $14.7 billion, up 28 percent.
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Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the indust
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Auf dem weltweiten Medienmarkt stehen die Zeichen auf Wachstum: Mit durchschnittlich 6,4 Prozent bis zum Jahr 2011 wächst die Branche sogar einen Prozentpunkt schneller als die Weltwirtschaft. Wachstumstreiber sind vor allem das Internet, der TV-Markt un
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The TV network market rose 6.2% in 2006, comparable to the 6.3% gains in 2003 and 2005, but significantly less than the growth in 2004, which had been driven by the Summer Olympics advertising. Multi-channel advertising will be the fastest-growing secto
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Klicks, Klicks, Klicks. Als die Autoren für die Online-Site der Wirtschaftswoche arbeiteten, stellten sie sich häufig die Frage, ob es zwangsläufig hilfreich ist, die Einschaltquote einzelner Artikel im Minutentakt abrufen zu können.
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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Brand & Countries It’s From Where? College Students Clueless on Where Favorite Products Come From. Cell Phone Makers and Cars Manufacturers among the Most Misidentified.
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iProspect ‘Social Networking’ Survey Findings Interesting stuff; the high level findings are here. Here’s a chart that “visualizes” them:
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DC identifiziert einen signifikanten Einfluss von Online-Medien auf das Informations- und Kaufverhalten von Konsumenten. Insbesondere bei der Gruppe der begehrten Meinungsbeeinflusser. In diesem Zusammenhang konnte aufgezeigt werden, dass Influencer Onlin
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A Typology of Information and Communication Technology Users 8% of Americans are deep users of the participatory Web and mobile applications Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be
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The research segments users into three broad categories and 10 sub-segments: Elite users (31%): Omnivores Connectors Lackluster Veterans Productivity Enhancers Middle of the road users (20%) Mobile Centrics Connected but Hassled Low (or no) tech us
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The report, Digital Media in Australian Homes 2006, gives the full results of ACMA’s second national study into the household adoption of digital media, the drivers for adoption, reasons for non-adoption and awareness of digital television (preliminary
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Gab es 2005 weltweit noch kaum mehr als zwei Millionen Abonnenten, hat sich die Zahl 2006 bereits auf mehr als 4,5 Millionen Haushalte verdoppelt. Für das Jahr 2007 erwartet man eine erneute Verdopplung auf 10,85 Millionen Anschlüsse.
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Forrester segmented the online audience into several different stratas - what they call a ladder of participation. They found that "Inactives" are by far the dominant group (52%). They're followed by spectators, joiners, critics, collectors and last but n
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This year, eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Int
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Our forecast shows service provider revenue growing from $3.6 billion in 2007 to $20.3 billion in 2011, Driving the market's successful growth in the past 6 months is fast growth in Europe, especially France, Belgium, Spain, Italy and Eastern Europe; in A
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Media Bureau Reports The following items are all Media Reports on the cable industry available for download from the Internet.
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Innerhalb der nächsten drei Jahre soll der Umsatz mit Internet-Fernsehen (IPTV) beträchtlich steigen - doch mit kurzfristigen Gewinnen innerhalb der nächsten zwölf Monate werde nicht gerechnet.
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We are forecasting that the number of DSL subscribers will grow from 181 million in 2006 to 317 million in 2010, a compounded annual growth rate of 15 percent. These DSL subscribers are the base for the IPTV subscribers shown in Figure 1-1. Figure 1
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IPTV Report Series IPTV Video Quality: QoS and QoE — February 2007 Advanced Advertising for IPTV Services — November 2006 IPTV G
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This report examines a local advertising category that has suddenly popped up on the radar screen -- video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising
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Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
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TVB commissioned Borrell Associates to survey and dimensionalize the local web site revenue opportunity for broadcasters. The 2007 report, the second annual effort, includes an in-depth look at projected web site revenue growth as well as media segments c
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According to the latest Accenture/Economist Intelligence Unit IPTV confidence index, industry-wide confidence in the longer-term outlook for IPTV remains strong. A majority of respondents are confident or very confident that IPTV will generate significant
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The total number of connected IPTV households capable of viewing some form of IPTV will grow from 5.8 million in 2006 to over 80 million by 2011. Penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51 percent
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IPTV market to be worth US$12.2 billion worldwide by 2011 - Rapid growth will result in 36 million IPTV homes by 2011 - or around seven times more than the 2006 figure
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Rapid growth will result in 36 million IPTV homes by 2011 - or around seven times as much as the 2006 figure, according to a new report from Informa Telecoms & Media. Despite this acceleration, IPTV - A Global Analysis (2nd edition) states that only 3.4%
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Rapid growth over the next five years will see 435 million homes taking VOD or NVOD services – more than one-third of the world’s total TV households. At the same time those subscribers will be generating revenues of US$11.4 billion. Even then, the ma
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The latest report to try to nail down the future benefits of online TV projects downloads of TV shows and films will grow 10-fold in the next five years, amounting to $6.3 billion worldwide in revenues by 2012. The report from British market researcher In
