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Following their acquisition of a 70 percent share in MyVideo.de, a German video sharing site that received traffic of 8.3 million unique visitors from within Germany in September, ProSiebenSat1 Sites became the eighth largest property in Germany. The prop
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# Video ads growing faster than ad execs expected. # Video ads still account for only a tiny percentage of overall web ads but are expected to be the fastest growing category for the foreseeable future. # Auto and entertainment categories strongest, with
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Digital information and digital technology have become the lifeblood of the technology, media and telecommunications (TMT) sector. This fundamental shift is creating opportunities and, for savvy companies, considerable value. But the move to digital also
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HDTV – hochauflösendes Fernsehen – ist nicht erst seit der Fußball-WM im vergangenen Jahr ein vieldiskutiertes Thema. Die Weltmeisterschaft in Deutschland hat jedoch verstärkt Aufmerksamkeit geschaffen für HDTV: Alle 64 Spiele wurden im HD-Format
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Welche Folgen hat die Digitalisierung des Fernsehens und die Verbreitung von High-Speed Internetzugängen für die Zukunft der deutschen Medienlandschaft? Welchen Einfluss werden neue Techniken [z.B. PVR] und Applikationen [z.B. iTV] auf den Medienkonsum
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The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six month
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Auf Grundlage von Ad-Trend 2015 kann beim Gesamtwachstum des Werbemarktes bis 2015 von einem durchschnittlichen jährlichen Wachstum von 2,6 Prozent ausgegangen werden. Beim Online-Werbemarkt wird ein deutlich höheres jährliches Wachstum von durchschnit
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Online-Werbung wirkt, Online Video Ads wirken noch besser! Das ist das Fazit der aktuellen Werbewirkungsstudie von TOMORROW FOCUS, die anhand der Online-Kampagne zu Sonys neuem Blu-ray Player die Frage nach der Wirkung von Online-Video-Ads im Vergleich zu
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KNOWHOW STUDIENDATENBANK In der Studiendatenbank stellt HORIZONT.NET regelmäßig die wichtigsten Markt- und Media-Studien vor. Eine kurze Zusammenfassung, angereichert mit Charts und den grundlegenden Fakten zur jeweiligen Untersuchung, bieten einen pro
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Consumer magazines (projected to rise a less-than-robust 2.8%, as they continue to lose ad share and eyeballs to the Web) and radio (with an expected, anemic 1.4% bump). Our Media Outlook takes a closer look at who can expect to benefit from this influx o
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Der VDZ Verband Deutscher Zeitschriftenverleger bringt erstmals ein Handbuch zum Thema Online Video-Werbung auf den Markt. Die Autoren des neuen 34- seitigen Grundlagen-Kompendiums befassen sich darin mit dem Status Quo und den Entwicklungsmöglichkeiten
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In this study, our researchers evaluated magazine websites based on the presence or lack of 15 unique Web features. These results indicate that across nearly all the categories, America’s magazines are making better use of the Internet than they were la
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This is the fourth of Ofcom’s annual reports to focus on trends and developments in the UK’s communications market, with the aim of providing a context for decision-making by Ofcom, as well as by commercial and public sector organisations. The communi
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With the increased popularity of online video content, now is the time for publishers to experiment with online video as a new means of storytelling and offering an enhanced experience on their Web sites. JupiterResearch’s February 2007 survey of 2
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Online Video: 57% of internet users have watched videos online and most of them share what they find with others 7/25/2007 | Report | Mary Madden The growing adoption of broadband combined with a dramatic push by content providers to promote
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According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and p
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And this business is going to get bigger. iSuppli, a market research firm, projects that professionally produced video will will bring in nearly $5.9 billion in revenues in 2011, up from $423 million in 2006. At present 3- to 10-minute videos are popul
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The explosion in the amount of quality video available on the public Internet has created monumental shifts in attitudes over the past year about whether online video will be a viable and growing market for monetization of video assets. The shift in attit
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Consumer spending on home video is nearly three times greater than that of theatrical box office. Consumer spending on home video in 2005 exceeded $24 billion. Sell-through accounted for over $16.4 billion. Rental generated
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U.S. video (not just user-generated) advertising reaching $4.1 billion, quoting a Screen Digest estimate that user-generated video will account for $956 million of that. On the other hand, eMarketer admits, JupiterResearch was more conservative last summe
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US user-generated content sites will earn $1 billion in ad revenues in 2007, but that number will skyrocket to $4.3 billion in 2011. Worldwide, $1.6 billion will be spent in 2007, rising to $8.2 billion in 2011.
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The growing reach of new distribution models will expand the total consumer base of Internet video consumers from roughly 300 million today to nearly one billion by 2012. This growth will create a demand for new and evolved monetization models that will h
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An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications As
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# Global Internet Usage – Internet usage and trial through wired and wireless access, frequency of usage, and a 'Diffusion Spectrum' to help project future trends. # Internet Access & Connectivity – Household PC ownership (laptop and desktop), primary
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User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
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Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience. Frequent users of these social networking sites not only engage in more activities and have a more positive att
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— A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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VOD/advanced TV, mobile marketing and gaming) is expected to total $11.5 billion, a 31 percent rise over 2006. In 2008. the total spending on emerging media is predicted to hit $14.7 billion, up 28 percent.
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Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the indust
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Auf dem weltweiten Medienmarkt stehen die Zeichen auf Wachstum: Mit durchschnittlich 6,4 Prozent bis zum Jahr 2011 wächst die Branche sogar einen Prozentpunkt schneller als die Weltwirtschaft. Wachstumstreiber sind vor allem das Internet, der TV-Markt un
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The TV network market rose 6.2% in 2006, comparable to the 6.3% gains in 2003 and 2005, but significantly less than the growth in 2004, which had been driven by the Summer Olympics advertising. Multi-channel advertising will be the fastest-growing secto
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Introduction 1 Web2.0 and collaboration 4 Why blog? 8 Web feeds (RSS and other geeky stuff) 10 Some corporate blog examples 14 Podcasting for business 16 Twitter and Jaiku 20 Facebook 24 Second Life and 3D virtual worlds 30 Wikis 39 Blog writing
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Der Themenband »Streaming Video« untersucht detailliert Nutzergruppen und -präferenzen im Hinblick auf die Nutzung von »Streaming Video«-Inhalten im Internet. Die Studie beinhaltet einen Überblick über die Thematik, die Entwicklung von Streaming-An
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Klicks, Klicks, Klicks. Als die Autoren für die Online-Site der Wirtschaftswoche arbeiteten, stellten sie sich häufig die Frage, ob es zwangsläufig hilfreich ist, die Einschaltquote einzelner Artikel im Minutentakt abrufen zu können.
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30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ads outpaced 15s: ad relevance (30% lift using 30s) and brand consideration (23% lift using 30s). Quality Cont
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Brand & Countries It’s From Where? College Students Clueless on Where Favorite Products Come From. Cell Phone Makers and Cars Manufacturers among the Most Misidentified.
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iProspect ‘Social Networking’ Survey Findings Interesting stuff; the high level findings are here. Here’s a chart that “visualizes” them:
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The paid video download market in its current evolutionary state will soon become extinct, despite the fast growth and the millions being spent today,” says analyst James McQuivey, the study’s author. He predicts that TV and cable networks will shift
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DC identifiziert einen signifikanten Einfluss von Online-Medien auf das Informations- und Kaufverhalten von Konsumenten. Insbesondere bei der Gruppe der begehrten Meinungsbeeinflusser. In diesem Zusammenhang konnte aufgezeigt werden, dass Influencer Onlin
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A Typology of Information and Communication Technology Users 8% of Americans are deep users of the participatory Web and mobile applications Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be
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The research segments users into three broad categories and 10 sub-segments: Elite users (31%): Omnivores Connectors Lackluster Veterans Productivity Enhancers Middle of the road users (20%) Mobile Centrics Connected but Hassled Low (or no) tech us
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The report, Digital Media in Australian Homes 2006, gives the full results of ACMA’s second national study into the household adoption of digital media, the drivers for adoption, reasons for non-adoption and awareness of digital television (preliminary
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The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5%gain. Box Office has grown $3.6 billion
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Gab es 2005 weltweit noch kaum mehr als zwei Millionen Abonnenten, hat sich die Zahl 2006 bereits auf mehr als 4,5 Millionen Haushalte verdoppelt. Für das Jahr 2007 erwartet man eine erneute Verdopplung auf 10,85 Millionen Anschlüsse.
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Forrester segmented the online audience into several different stratas - what they call a ladder of participation. They found that "Inactives" are by far the dominant group (52%). They're followed by spectators, joiners, critics, collectors and last but n
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This year, eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Int
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For the third consecutive year, revenues post record results—Total revenues for the 2006 fourth quarter ($4.8 billion) increased 14 percent from the 2006 third-quarter total of $4.2 billion, and 33 percent from the 2005 fourth-quarter total of $3.6 bi
