• Program genres such as sports and news have a higher than average playback occurring closer to the original broadcast• PVR owners are younger, higher educated and earn a higher income when compared to the average U.S. household• When it comes to p
It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, sti
factoid from Nielsen: 78 percent of all viewers in DVR households who watch recorded broadcast primetime shows play them back within two days and 84 percent in three days.If you take these DVR homes and factor that time-shifted viewing into the national s
