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Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day. Average Primetime household viewing fell 1 minute from 1:11 to 1:10. That flattening and decline also take into account Live+7
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Tagesmarktanteile Das Erste oder RTL? Wer erreichte gestern die höchsten Marktanteile? Dies und mehr zeigt der Vergleich der Tagesmarktanteile der wichtigsten deutschen Sender. mehr ... Marktanteile 3.Programme
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In the younger parental age group (35-44), females are predicted to watch 38.3 days of media, males 33.9 days. Compare this to teenagers ages 13-17. They will spend an average of 33.4 days in front of the television, playing DVD’s, and g
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This “spectators to history” meme revealed a brilliant understanding of not only media but people, and it is a key factor in understanding what’s happening in our world from a postmodern perspective. Witnesses to history, after all, have a hard time
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CBS clips officially went onto YouTube, the “Late Show with David Letterman” has added 200,000 (+5%) new viewers while “The Late Late Show with Craig Ferguson” is up 100,000 viewers (+7%).
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They uploaded 300 clips, which got 29.2 million views in a month, averaging 857,000 per day. They also note an increase in audience for shows that are doing well on YouTube: David Letterman up 200,000, Craig Ferguson up 100,000.
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In a move that could help cable operators pay the freight of "free" video-on-demand content, Nielsen Media Research said it will launch a new VOD measurement service on Dec. 11, 2006. Nielsen said it will offer the new service by leveraging the same Natio
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TiVo’s data breaks viewing down to the second, which may help clear up disputes over Nielsen’s controversial plan to measure a commercial minute. And it would also provide hard details on how many people skip commercials when watching a time-shifted s
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On the October 11th episode of Lost, for example, 16 percent of viewers ages 18-49 watched the recorded show within seven days after it aired. Some predict that popular shows like Lost will hit 20 percent in the demographic by the end of the season.
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PVRs don't kill commercials; people kill commercials. People were killing commercials - by swapping channel or simply leaving the room - before there were PVRs.
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TV execs hate anything that measures the effectiveness of TV advertising, because the more it gets measured the more obvious it is that no-one is watching the ads and (perhaps therefore) next-day recall has collapsed from 35% in the 1960s to 10% today.
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Nielsen Media Research's plan for measuring viewership of TV commercials was dealt a severe blow when most of the big cable networks said they would not participate in the new ratings system, the Wall Street Journal reported late on Tuesday.
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It seems that DVR playback is adding significant audiences to some shows, but does not appear to be affecting the level of live viewing overall.
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The most comprehensive guide for finding full-lengths vids of TV eps online. More TV awards for more shows than TV Guide, tv.com and imdb combined. Nielsen ratings for network shows from 1983 to presen
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Wöchtenliche Prime-Time-Ratings aus den USA.
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Nielsen will in Zukunft nicht mehr nur TV im dem Fernseher messen sondern dazu noch alle anderen Geräte und Abspielformen mit einbeziehen in ihr Panel. Dazu kommt, dass sie wohl auch andere Shows wie Rocketboom messen wollen. Wird nicht klappen.
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Nielsen will in Zukunft nicht mehr nur die TV Quoten ermitteln sondern auch die Internetreichwete von FIlmen ermitteln. Dazu soll eine Software auf den Rechnern/Handys/sonstigen installiert werden. Die Daten werden weiterhing über ein Sample ermittelt.
