What if, instead, Viacom told YouTube that they could host clips from their shows, but reserved the hi-rez versions for themselves, and maybe they could have negotiated a link from the YouTube low-rez scan to the one served on their site. Anything would b
But another key to traditional media companies’ success may be the “quality” of their content. The theory here is that the old symbiotic relationship between content and advertising will survive online
