NYT does a story about how some content sites, like Entrepreneur.com and others are using pop-ups to inflate their traffic number. In this case, no, they’re not using pop-up ads on their sites, but serving themselves up in those ads units on other site
In the wake of these opposing forces of consolidation and diversification, content producers need to think carefully about how they are going to position themselves for profitability moving forward.Keep the focus on content, not distributionKeep the focus
The result of unbundling, disaggregation, the loss of pipe control (to use Andy Kessler’s construct) — i.e. the inability to force people to consume content they don’t want — is that content businesses don’t scale anymore.But all those MySpace p
And what’s with this hype — “burgeoning consumer generated video marketplace.” People have been shooting home movies for decades. Speaking of user generated online video, I haven’t seen any stats on YouTube’s traffic/video streams since Googl
Slate's history has taught me King Content ain't going nowhere unless Queen Distribution gets him there. In Microsoft, Slate's first owner, and the Washington Post Co., its current owner, Slate has had two superb distribution engines to fling its copy at
A serialised RSS web feed enables a subscriber to receive, perhaps on a daily basis, sequential episodes from within a series of episodes. The subscriber always starts at the beginning regardless when they start their subscription.
What’s clear is that content creators are no longer in control of the content business. That doesn’t mean content creators can’t make money — it just means that an increasing portion of every dollar they make will go to Google.
