But just as free software like WordPress gave publishers the power to publish high value content without the burden of expensive content management systems, a platform like Openads gives high-end publishers the opportunity to take back control from ad net
“A video has to grab you by the neck in about five seconds — otherwise people lose interest,” Mr. Czerniak said. “The maximum length is about 90 seconds.” An acrobatics demonstration in which Joe Eigo, a Canadian martial-arts expert, executes fl
Today the absolute dollar growth of our online revenues now exceeds the decline in our print revenues. This occurred in the US in 2006 and in Europe during the last quarter. With this change in the revenue mix and the higher margins from our online busin
In the wake of these opposing forces of consolidation and diversification, content producers need to think carefully about how they are going to position themselves for profitability moving forward.Keep the focus on content, not distributionKeep the focus
The result of unbundling, disaggregation, the loss of pipe control (to use Andy Kessler’s construct) — i.e. the inability to force people to consume content they don’t want — is that content businesses don’t scale anymore.But all those MySpace p
What’s clear is that content creators are no longer in control of the content business. That doesn’t mean content creators can’t make money — it just means that an increasing portion of every dollar they make will go to Google.
Finally, it compared online video viewing across its sites to online video viewing across the portals, and it come out on top. It's worth noting, however, that since one major portal/search engine acquired YouTube last week, the tide has probably shifted
