But just as free software like WordPress gave publishers the power to publish high value content without the burden of expensive content management systems, a platform like Openads gives high-end publishers the opportunity to take back control from ad net
Unilever has signed on as presenting sponsor for a new venture at Marie Claire - the magazine's first video podcast series. Hosted by editor-in-chief Joanna Coles and featuring the magazine's editorial staff, the series, called The Masthead With Marie Cla
BrightRoll, formerly named PostRoll, launched on Friday and hopes to offer a way for video publishers to earn some money. Just like how Google inserts dynamic ads into a web page, BrightRoll does all of the dirty work for inserting ads into video.
What’s clear is that content creators are no longer in control of the content business. That doesn’t mean content creators can’t make money — it just means that an increasing portion of every dollar they make will go to Google.
Finally, it compared online video viewing across its sites to online video viewing across the portals, and it come out on top. It's worth noting, however, that since one major portal/search engine acquired YouTube last week, the tide has probably shifted
