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  1. paidContent:UK - Covering UK's Digital Media Economy - Bebo’s KateModern Gets New Product Placement Client - Atlantic Records

    Bebo has signed another promotional deal for its online soap opera KateModern, this time with Warner Music Group’s (NYSE: WMG) Atlantic Recordsdivision. Atlantic band The Days will be “integrated into selected episodes” of the drama - not unlike how
  2. Mentos Sponsors Video Creators to Move Beyond Mentos Geysers

    BoingBoing has heard: the Apple TV does not include HDCP (High-Bandwidth Digital Copy Protection), the copy protection hardware paired with digital video and audio inputs and outputs in an attempt to thwart the unauthorized duplication of high definition
  3. You Oughta Be In Webcasts

    Given these webcasts' ability to generate dedicated followers, their potential seems particularly attractive to advertisers. The Burg, for instance, already has viewers paying close attention to the bars the characters hang out in and to the songs on the

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