Rather than jam the film with product placements, the company looked for fewer brands that would make a larger commitment to the movie: Rather than just paying for screen time, brands like Sony Ford Motor have agreed to help fund the marketing blizzard fo
DVR-proof way of "getting the message across and associating their name with an established franchise." This is true in general of the $3.07 bil spent yearly on entertainment product placement but even more so in the case of Bond films.
