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The question this raises for me is — why can’t big media companies innovate like this? It’s not a matter of putting huge amounts of capital at risk, which is traditionally the province of venture-backed startups. This is extremely low cost! And it
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The changes to Bud.TV will include a variety of new features, such as a social-networking component and shorter videos -- about one minute each -- rather than the longer programs (usually about six minutes) that now dominate the site. Even the much-hyped
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But the most extensive local video can be found at TurnHere.com and on its related YouTube channel. TurnHere has recently shifted its focus and is now making its 2000 strong network of local filmmakers available to partners and third parties as a producti
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Prinzipiell sind kurze Videos (Richtwert maximal fünf Minuten) daher längeren vorzuziehen. Dennoch sollte man nicht darauf verzichten, auch längere Videostreams live oder als Download als Zusatzoption anzubieten. Optional dazu ist ein kurzer Zusammensc
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During an investor conference call yesterday, Chief Executive August Busch IV said Bud.TV will “probably fade.” Data show the number of unique visitors to the site in March dropped 40% to 152,000 from the month earlier, according to comScore. Traffic
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At the end of the day, what we’re talking about is the emergence of a new medium with its own art form. And whether Hollywood will remain at the epicenter of future cultural production is the big question. For the first time, Hollywood should be conce
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Black20 is a team of young writers and producers dedicated to creating broadband content that you might actually want to watch. Black20 operates out of Brooklyn, New York. Our office is small, our desks don't have drawers, and the heat craps out at least
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I’m all for user-generated content (including video) but in this instance you’d need to have some sort of segregated content area or editorial intervention to ensure that lots of waste-of-time garbage video didn’t get onto the site.
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As AdAge reports, Studio 2.0 will create a show for A-B’s upcoming Bud.TV, a 24-hour broadband network with seven channels aimed squarely at the brewery’s most sought-after demo—young males old enough to drink.
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Das Breitband-Internet wird zum Bewegtbild-Internet - und aus statischer Präsentation wird Dynamik. E-Commerce wird zum TV-Commerce - weil bewegte Bilder und bewegende Moderatoren besser verkaufen. TV-Commerce wird zum Spartenprogramm - mit den richtigen
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Abbey Corps is about enabling content creators by building community. When the emphasis is shifted towards supporting great quality content and the options for monetizing that content remain open to outside partnerships and community support (as well a
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The point is that its visitors are readers, not viewers. That is an interesting distinction to make and understand as obvious as it might be. Just because we’re online does not mean we cannot and should not differentiate a reader from a viewer.
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With the top YouTube users becoming paid shills for Coke, and the top Diggers being accused of taking ‘cash for Diggs‘, it seems that the users of social sites are looking to be rewarded for their efforts. In fact, there are already plenty of services
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The Daily Reel, a Web site that has emerged as hub for the best of online video, has signed its first deal with an independent artist to produce original video content for TheDailyReel.com through an arrangement which will see both parties share in any as
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Do not get me wrong though, the root of Karp’s argument: that platform companies have scaled and content ones have not, is an argument worth examining.
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The BBC's BBC News 24 channel is launching a news program based on user-generated content. Entitled "Your News," the new program, which began a pilot run on November 25th (note: the pilot run will last through the end of December), draws on what the BBC s
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untapped market for user-generated video, new research conducted by interactive agency Sharpe Partners indicates that more than half (54) percent of adult Internet users currently create their own video offline, but only 11 percent actually upload it to
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CBS is drafting TV talent for its broadband channel, Innertube, signing Michael Cera of "Arrested Development" to do a scripted shortform series. The deal marks the first of its kind for talent agency Paradigm, which has launched a new-media division unde
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Producer has entered into a strategic alliance with Metacafe, a YouTube-like video-sharing site that tries to cut through the user-generated clutter by paying producers based on the popularity of their content. Under the deal, Bochco will create a variety
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Regardless of these Web auteur’s ultimate intentions, major media companies seem to believe that now is the perfect time to mine the space to find new talent. Last week, Yahoo launched Yahoo Talent Show, a contest that promises to reward the winner with
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If you do a deal with Big Money, AND your content sells enough to be on the Vert Ramp of content sales in your genre, you have broken through the content ceiling. The chances are very good that BigMoney will want to work with you again.
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From a marketing perspective, there are essentially two approaches to working with these types of Webcasts. Buyers and planners, meet the Webcast sponsorship. consider a second type of Webcast: customized.
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average figure for EU-produced content broadcast within Europe dropped slightly by 1.86 percent between 2003 and 2004, though it remains above 60 percent. Studie zum gesendeten Anteil der EU-Produktionen in der EU.
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Production costs per episode range from about $5,000 for a crude three- to five-minute video to $25,000 for sophisticated animation. Die Breitbandkanäle dienen als Experimentierfeld und Incubator.
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Inhalteproduzieren kann man nur bis zu einer bestimmten Grenze skalieren (begrenzte Wachstumsmöglichkeiten). Dagegen kann das Aggregieren und bereitstellen von Programmen sehr Profitabel sein. Medienprodukte sind sehr kurzlebig.
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Yahoo nimmt einen Stategiewechsel vor und will nicht mehr auf eigenen Videocontent setzen. Shows wie The Runner werden gestoppt. In Zukunft will Yahoo User generated Content und eingekauften Content z.B aus Hollywood vertreiben und nur wenig Content selbe
