Notice that Google called these videos "purchased" and "download to own" -- as though by buying them, they became your property. Funny kind of property, that. Imagine if these were DVDs: one day, a man from Virgin Megastore shows up at your door and says,
If you search Google for Jason Bourne in the US, you’ll hit upon an undisclosed blue-background ad taking up the top part of the search results. The box reads: Become an agent in the Ultimate Search for Bourne with Google The Ultimate Search for Bourne
Social media sites and search engines need to stay on top of this new form of content creation, continually analyzing data and scrubbing out the dirt. Sites overrun with web spam quickly lose their utility and might be banned from search engines.
All of this points to a real problem in the social media world. The only yardsticks we use to measure the trustworthiness of a source are purely based on popularity - e.g. in-bound links, votes, etc. Now often popularity and quality are closely aligned. H
