Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
They think they can maintain (or grow) their monopoly-supported margins and cash flow. They can’t. News operations will have to be smaller. That doesn’t mean they have to be unprofitable. But bloat is out.
For the third quarter, The Times Company’s overall revenue declined to $739,6 million, 2.4 percent less than the comparable quarter last year, mainly because of a 4.2 percent fall in advertising revenue, the company reported.
