Forcing Internet users to watch a repurposed 30-second TV ad before a one-minute clip doesn't make much sense, he said. He suggested that post-roll ads could ultimately become a more successful model than pre-rolls because they are less intrusive and catc
What types of online video ads are out there now? The two main kinds are so-called in-stream ads and in-banner ads. With in-banner ads, the video either starts playing when a Web surfer arrives at the page (which is called host-initiated), or when the sur
AOL, MSN, MTV, Yahoo -- all use pre-rolls. If you have a transactional model where viewers tend to watch one video then leave, pre-rolls may not be a bad idea. Google's strip ads above videos are more functional. The ad stays in place throughout the video
addition to pre/post-roll / tacked-on clips, there needs to be advertising around the videos, on the pages surrounding the video, which are relevant to the content of the video being watched.
VideoEgg is presently avoiding pre-roll ads in favor of post-rolls and permission-based video, which uses a small banner under the video box to ask users whether they care to see an ad or not. CPMs von $20-30.
Video Ads können sehr störend sein. Deshalb schalten viele den Ton aus. Oftmals werden auch immer wieder dieselben Spots gezeigt, da sollte mehr abwechslung rein. Außerdem braucht es etwas mehr Gefühl bei den Werbern für das Placement.
