Social media uptake is driven by an audience of early adopters. This group are primarily technology enthusiasts with a natural inclination to sharing information and insight. It is therefore perhaps unsurprising that Google, Yahoo!, Apple and Microsoft ta
It is also about a new form of self-interest for those who say they are in the business of public relations and public information. We’re the public and now we can not only come to you directly, we can penalize you directly when you lie to us.
You cannot buy our word of mouth. It’s ours. You cannot buy buzz. You have to earn it. The only way to get either is to create a good product or service and to treat your customers with respect by listening to and being open and honest with them.
