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post-roll + online | Video links | Digitaler Film

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  1. Ads 2.0: Beyond the repurposed TV spot | CNET News.com

    What types of online video ads are out there now? The two main kinds are so-called in-stream ads and in-banner ads. With in-banner ads, the video either starts playing when a Web surfer arrives at the page (which is called host-initiated), or when the sur
  2. To Pre-Roll or Not to Pre-Roll?

    AOL, MSN, MTV, Yahoo -- all use pre-rolls. If you have a transactional model where viewers tend to watch one video then leave, pre-rolls may not be a bad idea. Google's strip ads above videos are more functional. The ad stays in place throughout the video
  3. Video Ads: Are They Listening?

    Video Ads können sehr störend sein. Deshalb schalten viele den Ton aus. Oftmals werden auch immer wieder dieselben Spots gezeigt, da sollte mehr abwechslung rein. Außerdem braucht es etwas mehr Gefühl bei den Werbern für das Placement.

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