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Today, the Technology, Media and Telecommunications (TMT) industry finds itself exerting an unprecedented level of influence over the global economy. All signs point to a continuation of this trend in the coming years as: * Technology advances
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Digital information and digital technology have become the lifeblood of the technology, media and telecommunications (TMT) sector. This fundamental shift is creating opportunities and, for savvy companies, considerable value. But the move to digital also
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Im Zuge der Aufrüstungen ihrer Netze hin zu Next Generation Networks versuchen Telekommunikationsunternehmen, über das Internet Protocol eine neue Plattform für die Übertragung von TV- und weiteren audiovisuellen und interaktiven Diensten als Next Gen
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Zu dem Leistungsportfolio von EMS gehören auch Online-Werbeformen. Hier werden neben standardisierten Werbeformen wie Full Banner, Skyscraper oder ConentAd auch Techniken wie DHTML, Flash-Layer oder Streaming angeboten. So wird für jedes Kommunikationsz
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* 67% regularly watch videos on YouTube, etc. * 95% have watched online videos in the last 3 months. * 49% have uploaded online videos in the last 3 months [shockingly high--almost makes us discount all findings, or at least conclude that this
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# Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in. # There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation. # The form of
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Fun for lawyers ;)
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Consumer magazines (projected to rise a less-than-robust 2.8%, as they continue to lose ad share and eyeballs to the Web) and radio (with an expected, anemic 1.4% bump). Our Media Outlook takes a closer look at who can expect to benefit from this influx o
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Der VDZ Verband Deutscher Zeitschriftenverleger bringt erstmals ein Handbuch zum Thema Online Video-Werbung auf den Markt. Die Autoren des neuen 34- seitigen Grundlagen-Kompendiums befassen sich darin mit dem Status Quo und den Entwicklungsmöglichkeiten
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International Podcastersurvey Podcasters - who they are. How and why they do it.
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Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
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The use of RSS increased in 2007 by 21 percent since 2006. Now 96 of the papers we researched are using this technology. Within this group, 93 papers offer partial text feeds, while three offer full text RSS feeds. No papers have begun embedding advert
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Das Medienzeitbudget ist mit täglich über 10 Stunden bereits ausgereizt.
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Die Rolle digitaler Medien bei der Kaufentscheidung europäischer Verbraucher
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User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
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Vom IPod zum IRadio: Podcasting als Vorbote des individualisierten Hörfunks
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The PDF document comes in at over 20 pages and it contains a lot of valuable info, both on the differences between progressive delivery and streaming as well as the methods that some technologies such as the latest RealPlayer deploy to grab FLV video file
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— A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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VOD/advanced TV, mobile marketing and gaming) is expected to total $11.5 billion, a 31 percent rise over 2006. In 2008. the total spending on emerging media is predicted to hit $14.7 billion, up 28 percent.
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S. 10 Zitat;-) Monetarisierungsmodelle im Web 2.0 (ein Auszug) Spenden Mitgliedsgebühren VideovermarktungBannerwerbung Bannerwerbung Sponsored Links
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After more than four years during which peer-to-peer (P2P) applications have overwhelmingly consumed the largest percentage of bandwidth on the network, HTTP (Web) traffic has overtaken P2P and continues to grow. Presently, as a result of streaming aud
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Konvergenz von „Broadcast“ und „On Demand“ und die Chancen von User Generated ContentSowohl die Rundfunkanstalt als solche, die BBC als auch spendenfinanzierte Organisationen wie paticipatoryculture.org sehen die Ablösung des klassischen Rundfunk
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Web 2.0 & E-Commerce Definition, Beispiele, Praxistipps Ein Leitfaden des Arbeitskreises Erfolgsfaktoren im E-Commerce
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The closing years of the twentieth century produced a critical moment for entrepreneurial capitalism. Beginning in the mid-1990s and lasting through the stock market peak in 2000, this period saw unprecedented levels of technology entrepreneurship, ve
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High quality multimedia distribution possiblevia broadband connection Intense competition among (alternative) infrastructure providers Broad access to contentBroad range of IPTV/Triple Play consumer offerings available at market Engagement in IPTV bus
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Comstock said the GE unit will meet its digital revenue goal of $1 billion this year and will increase that by 50 percent in 2008, one year ahead of schedule.
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About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
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According to the ongoing Blog Reader Project, launched in April by Blogads—whose own readers, by the by 57 million people, a number that gives bloggers great credibili- ty,power and influence as sources eenagers are much more likely than adults t
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Openness The world of Web 2.0 has only become possible through a spirit of openness whereby developers and companies provide open, transparent access to their applications and content. Distributed technologies built to integrate, that collecti
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DC identifiziert einen signifikanten Einfluss von Online-Medien auf das Informations- und Kaufverhalten von Konsumenten. Insbesondere bei der Gruppe der begehrten Meinungsbeeinflusser. In diesem Zusammenhang konnte aufgezeigt werden, dass Influencer Onlin
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A Typology of Information and Communication Technology Users 8% of Americans are deep users of the participatory Web and mobile applications Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be
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The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5%gain. Box Office has grown $3.6 billion
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"Web 2.0" in zwei Dimensionen (Gestaltungs- und Kommunikationsgrad) "Web 2.0" in Zahlen Die wichtigsten Anwendungen von "Web 2.0" "Web 2.0" und die Auswirkungen auf die allgemeine Mediennutzung Typologie der Nutzer von "Web 2.0"
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32 million Americans aged 12+ (18% of the US online population) downloaded a full-length movie at some point in the past – 20 million of these are regulars, having downloaded in the last month.
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Kaum sechs Jahre ist es her, dass die Internet- euphorie im Börsenalltag zerplatzter dotcom- Träume endete. Zur Jahrtausendwende wurden Stars des neuen Marktes zum Ausverkauf frei- gegeben, aus dotcom-Überfliegern wurden dead- com-Penny Stocks.
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A dollar volume of $20.5 billion in media transactions makes 2006 the strongest year since 2000, and close in volume even to that year’s total.”
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1. Was sind Streaming Video Ads und was ist der Unterschied zu klassischer Online-Werbung? 2. Welches Potenzial hat Kommunikation und Werbung mit dem Format «Online-Video»? 3. Welche Werbeformen von Online Video Ads bieten sich an und wie unterscheiden
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Michael H. Goldhaber Attention Economics
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Die Studie "Deutschland Online 4" untersucht den aktuellen Entwicklungsstand des deutschen wie internationalen Breitband-Marktes. Perspektiven und zukünftige Tendenzen bis zum Jahr 2015 stehen im Mittelpunkt. In diesem Zusammenhang wurden sowohl national
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A high level trend overview for strategists, leaders and marketers on why the Internet and a new wave of Web applications have been embraced by a tech-savvy generation and spawned a culture of participation.
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A new study by the Pew Internet & American Life Project found that 12% of Internet users have downloaded a podcast for listening at a future point in time. This is up from the 7% surveyed earlier this year. However, they're not addicted. A scant 1% downl
