But HBO says it is exploring plans to distribute its programming online—so long as those plans don’t jeopardize its subscription-based business model or its licensing agreements with cable operators, which account for 80% of HBO’s revenue.
The Journal reports that pay-TV companies are starting to get serious about the Internet TV challenge. In particular Comcast is bolstering its video-on-demand offerings, and Time Warner Cable is experimenting with time-shifting options.