The Third Wave, is the merger between the notions of producer and consumer. Toffler envisioned the world we now live in where the consumer is participating in the production of customized products and services
he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
if these grassroots efforts are generating value (and in fact, wealth) and their creative power is being tapped by major corporations, at what point should they start receiving a share of revenue for their work?
people do not merely browse the web. Instead they give away information, expertise, and advice without monetary compensation. They submit texts, code, music, images, and video files in settings that allow for such contributions.
PWC Report zu der neuen autonomie des Rezipienten. Der Rezipient bestimmt, wann und wie er Medien konsumiert. Es gibt immer mehr Medien aber der Rezipient hat immer weniger Zeit. PWC zeigt strategien auf, wie Medienunternehmen darauf reagieren können.
Der Economist hat ein sehr ausführliche Artikelserie zu den neuen Entwicklungen im Web online gestellt. Darin Blogs, Wiki, Participatory Culture, Amateur Journalisten, Technorati und die segmentierung des Publikums. Außederm die Antwort der großen.
