A high level trend overview for strategists, leaders and marketers on why the Internet and a new wave of Web applications have been embraced by a tech-savvy generation and spawned a culture of participation.
if these grassroots efforts are generating value (and in fact, wealth) and their creative power is being tapped by major corporations, at what point should they start receiving a share of revenue for their work?
people do not merely browse the web. Instead they give away information, expertise, and advice without monetary compensation. They submit texts, code, music, images, and video files in settings that allow for such contributions.
Socialfreeloaders: In einer Gruppe von 100 generiert 1 einen Artikel 10 kommentieren der rest profitiert. Ähnliche Phänomene auch bei wikipedia, youtube, digg, yahoo groups uws.
