The Third Wave, is the merger between the notions of producer and consumer. Toffler envisioned the world we now live in where the consumer is participating in the production of customized products and services
he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
if these grassroots efforts are generating value (and in fact, wealth) and their creative power is being tapped by major corporations, at what point should they start receiving a share of revenue for their work?
Socialfreeloaders: In einer Gruppe von 100 generiert 1 einen Artikel 10 kommentieren der rest profitiert. Ähnliche Phänomene auch bei wikipedia, youtube, digg, yahoo groups uws.
