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There's an opportunity to build a new, open mass medium of online television. We're developing the Miro internet TV platform so that watching internet video channels will be as easy as watching TV and broadcasting a channel will be open to everyone. Unlik
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A high level trend overview for strategists, leaders and marketers on why the Internet and a new wave of Web applications have been embraced by a tech-savvy generation and spawned a culture of participation.
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The Third Wave, is the merger between the notions of producer and consumer. Toffler envisioned the world we now live in where the consumer is participating in the production of customized products and services
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he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
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if these grassroots efforts are generating value (and in fact, wealth) and their creative power is being tapped by major corporations, at what point should they start receiving a share of revenue for their work?
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In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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people do not merely browse the web. Instead they give away information, expertise, and advice without monetary compensation. They submit texts, code, music, images, and video files in settings that allow for such contributions.
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Socialfreeloaders: In einer Gruppe von 100 generiert 1 einen Artikel 10 kommentieren der rest profitiert. Ähnliche Phänomene auch bei wikipedia, youtube, digg, yahoo groups uws.
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Besprechung von zwei Filmen von US Soldaten, die im Irak stationiert waren. Mit Links zu den entsprechenden Trailern auf Archive.org. Die Filme enstanden nur weil die Solaten mithilfe des Internets kommunizieren konnten.
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PWC Report zu der neuen autonomie des Rezipienten. Der Rezipient bestimmt, wann und wie er Medien konsumiert. Es gibt immer mehr Medien aber der Rezipient hat immer weniger Zeit. PWC zeigt strategien auf, wie Medienunternehmen darauf reagieren können.
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Der Economist hat ein sehr ausführliche Artikelserie zu den neuen Entwicklungen im Web online gestellt. Darin Blogs, Wiki, Participatory Culture, Amateur Journalisten, Technorati und die segmentierung des Publikums. Außederm die Antwort der großen.
