show that 17.2% of American TV households now have a DVR, a slightly higher number than some might have expected from the TV ratings researcher, which currently has DVR households in about 15.8% of its national TV ratings sample. While the official nation
In a move that could help cable operators pay the freight of "free" video-on-demand content, Nielsen Media Research said it will launch a new VOD measurement service on Dec. 11, 2006. Nielsen said it will offer the new service by leveraging the same Natio
Der comScore CEO erklärt sehr ausführlich die verschiedenen Messmethoden für PV und Hits usw. und die Probleme der Serverlogs sowie die seines Panels. Außerdem seien die TV-Ratings inakurrat, weil nur einer misst.
