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panel + measurement | Video links | Digitaler Film

panel + measurement

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  1. NetRatings, Inc. - Nielsen//NetRatings Launches VideoCensus, Combining Panel- and Census-Based Metrics, Delivering the Industry's Most Accurate Online Video Measurement Product

    VideoCensus, the industry's most accurate online video measurement service. VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size,
  2. Competitive Intelligence Analysis: Why, What & How to Choose » Occam’s Razor by Avinash Kaushik

    It is pretty easy to celebrate success (or sometimes failure) of our websites based on just our numbers (Omniture, ClickTracks, WebTrends, HBX etc), true delight comes knowing how you are doing vis a vis your competitors or industry as a whole.

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