It is pretty easy to celebrate success (or sometimes failure) of our websites based on just our numbers (Omniture, ClickTracks, WebTrends, HBX etc), true delight comes knowing how you are doing vis a vis your competitors or industry as a whole.
Hitwise: biased towards users at home (they get their logs from consumer ISPs) Comscore: biased towards people that click on ads to ‘speed up their internet’ or ‘protect your computer from email viruses’ Alexa: biased towards people that install t
