The paid video download market in its current evolutionary state will soon become extinct, despite the fast growth and the millions being spent today,” says analyst James McQuivey, the study’s author. He predicts that TV and cable networks will shift
The paid video download market is a dead end according to a new report by Forrester Research. Forrester estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Instead, advertising models w