According to NetRatings, Tudou’s audience has tripled in last three months. In last three month to August 23rd, the number of weekly clips views skyrocketed by 175%, jumping from 131 million to 360 million. Weekly unique visitors increased by 150% from
An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications As
VideoCensus, the industry's most accurate online video measurement service. VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size,
Tier I 1. YouTube 46,436 271%2. Google Video 17,372 139%3. vids.myspace.com 14,856
Several factors make measuring online video consumption much more challenging. Videos are delivered in a variety of digital formats, some of which are streamed live onto a viewer's computer, while others are downloaded to be watched later (or not). Some s
Among the findings: Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2%. Even measured by duration video comprises just 2% of total time
The market “consensus” seems to be that YouTube is ahead of MySpace, as well as the other video sites in terms of traffic and reach. comScore’s metric “streams” seems to be eqivalent to time on site or engagement. But its ranking of sites by rea
It's hard to trust traffic stats, and even harder to make a clear valuation in the echo chamber of online punditry. And when there's uncertainty in an online video site's traffic, that uncertaintly can be passed through to uncertainty in the company's val
