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Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day. Average Primetime household viewing fell 1 minute from 1:11 to 1:10. That flattening and decline also take into account Live+7
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It’s that time of year when Nielsen releases the top DMAs in the U.S. ranked by total households. This year, Dallas jumps to #5 over San Francisco. Atlanta jumps over D.C. to #8. And Phoenix bumps up to #12 over Tampa. Full list below…
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Watching TV programs on the Internet has jumped 16 percent in six months, but it hasn’t cannibalized the traditional TV audience, according to a new study conducted by Nielsen for The Cable & Telecommunications Association for Marketing (CTAM).
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television Web sites see an increase in time spent at home during television's prime time, weekdays 8pm - 11pm. At NBC.com in February, 40 percent of total time spent was during prime time, making it the No. 1 Web site when ranked by the prime time index
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• Program genres such as sports and news have a higher than average playback occurring closer to the original broadcast• PVR owners are younger, higher educated and earn a higher income when compared to the average U.S. household• When it comes to p
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It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, sti
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erinMedia contends they have come up with a better way to measure audiences than the one used by Nielsen Media Research. According to erinMedia, they can measure every second of television watching and their technology works with any set-top box out there
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In a move that could help cable operators pay the freight of "free" video-on-demand content, Nielsen Media Research said it will launch a new VOD measurement service on Dec. 11, 2006. Nielsen said it will offer the new service by leveraging the same Natio
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Among the findings: Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2%. Even measured by duration video comprises just 2% of total time
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TiVo’s data breaks viewing down to the second, which may help clear up disputes over Nielsen’s controversial plan to measure a commercial minute. And it would also provide hard details on how many people skip commercials when watching a time-shifted s
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TV execs hate anything that measures the effectiveness of TV advertising, because the more it gets measured the more obvious it is that no-one is watching the ads and (perhaps therefore) next-day recall has collapsed from 35% in the 1960s to 10% today.
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Nielsen Media Research's plan for measuring viewership of TV commercials was dealt a severe blow when most of the big cable networks said they would not participate in the new ratings system, the Wall Street Journal reported late on Tuesday.
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Nielsen will in Zukunft nicht mehr nur TV im dem Fernseher messen sondern dazu noch alle anderen Geräte und Abspielformen mit einbeziehen in ihr Panel. Dazu kommt, dass sie wohl auch andere Shows wie Rocketboom messen wollen. Wird nicht klappen.
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Nielsen will in Zukunft nicht mehr nur die TV Quoten ermitteln sondern auch die Internetreichwete von FIlmen ermitteln. Dazu soll eine Software auf den Rechnern/Handys/sonstigen installiert werden. Die Daten werden weiterhing über ein Sample ermittelt.
