Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day. Average Primetime household viewing fell 1 minute from 1:11 to 1:10. That flattening and decline also take into account Live+7
show that 17.2% of American TV households now have a DVR, a slightly higher number than some might have expected from the TV ratings researcher, which currently has DVR households in about 15.8% of its national TV ratings sample. While the official nation
In a move that could help cable operators pay the freight of "free" video-on-demand content, Nielsen Media Research said it will launch a new VOD measurement service on Dec. 11, 2006. Nielsen said it will offer the new service by leveraging the same Natio
Nielsen-Netratings stats. Here are the top five news sites in unique users for October: 1. Yahoo! News, 29,113,000 2. CNN.com, 27,570,000 3. MSNBC.com, 26,548,000 4. AOL News, 16,836,000 5. NYTimes.com, 12,936,000
factoid from Nielsen: 78 percent of all viewers in DVR households who watch recorded broadcast primetime shows play them back within two days and 84 percent in three days.If you take these DVR homes and factor that time-shifted viewing into the national s
TiVo’s data breaks viewing down to the second, which may help clear up disputes over Nielsen’s controversial plan to measure a commercial minute. And it would also provide hard details on how many people skip commercials when watching a time-shifted s
Indeed, beyond pay-per-click, online media is still desperately lacking a killer metric to capture the value of its dynamic community and network effects. Highly networked communities like MySpace are still fumbling around with CPM display ads instead of
TV execs hate anything that measures the effectiveness of TV advertising, because the more it gets measured the more obvious it is that no-one is watching the ads and (perhaps therefore) next-day recall has collapsed from 35% in the 1960s to 10% today.
Nielsen Media Research's plan for measuring viewership of TV commercials was dealt a severe blow when most of the big cable networks said they would not participate in the new ratings system, the Wall Street Journal reported late on Tuesday.
The average number of unique visitors to online newspaper sites in the first half was more than 55.5 million a month, the study said. That compares with 42.2 million a year earlier.
It's hard to trust traffic stats, and even harder to make a clear valuation in the echo chamber of online punditry. And when there's uncertainty in an online video site's traffic, that uncertaintly can be passed through to uncertainty in the company's val
Nielsen will in Zukunft nicht mehr nur TV im dem Fernseher messen sondern dazu noch alle anderen Geräte und Abspielformen mit einbeziehen in ihr Panel. Dazu kommt, dass sie wohl auch andere Shows wie Rocketboom messen wollen. Wird nicht klappen.
Top 10 Social Networkingseiten im April wuchsen zusammen um 47%. Gesamt wuchs das Publikum von 46.8 Mio 2004 auf 68.8 Mio im April 2006. Sie erreichen 45% der aktven Web User. MySpace ist #1 mit 38.4 Mio unique visitors.
Nielsen will in Zukunft nicht mehr nur die TV Quoten ermitteln sondern auch die Internetreichwete von FIlmen ermitteln. Dazu soll eine Software auf den Rechnern/Handys/sonstigen installiert werden. Die Daten werden weiterhing über ein Sample ermittelt.
