show that 17.2% of American TV households now have a DVR, a slightly higher number than some might have expected from the TV ratings researcher, which currently has DVR households in about 15.8% of its national TV ratings sample. While the official nation
• Program genres such as sports and news have a higher than average playback occurring closer to the original broadcast• PVR owners are younger, higher educated and earn a higher income when compared to the average U.S. household• When it comes to p
It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, sti
In a move that could help cable operators pay the freight of "free" video-on-demand content, Nielsen Media Research said it will launch a new VOD measurement service on Dec. 11, 2006. Nielsen said it will offer the new service by leveraging the same Natio
factoid from Nielsen: 78 percent of all viewers in DVR households who watch recorded broadcast primetime shows play them back within two days and 84 percent in three days.If you take these DVR homes and factor that time-shifted viewing into the national s
TiVo’s data breaks viewing down to the second, which may help clear up disputes over Nielsen’s controversial plan to measure a commercial minute. And it would also provide hard details on how many people skip commercials when watching a time-shifted s
