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Nielsen released information showing that average TV viewing for US households was flat from 2005-6 to 2006-7 at 8:14 per day. Average Primetime household viewing fell 1 minute from 1:11 to 1:10. That flattening and decline also take into account Live+7
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According to NetRatings, Tudou’s audience has tripled in last three months. In last three month to August 23rd, the number of weekly clips views skyrocketed by 175%, jumping from 131 million to 360 million. Weekly unique visitors increased by 150% from
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It’s that time of year when Nielsen releases the top DMAs in the U.S. ranked by total households. This year, Dallas jumps to #5 over San Francisco. Atlanta jumps over D.C. to #8. And Phoenix bumps up to #12 over Tampa. Full list below…
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Watching TV programs on the Internet has jumped 16 percent in six months, but it hasn’t cannibalized the traditional TV audience, according to a new study conducted by Nielsen for The Cable & Telecommunications Association for Marketing (CTAM).
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An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications As
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VideoCensus, the industry's most accurate online video measurement service. VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size,
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Der Aufschwung der Web-2.0-Seiten lässt sich inzwischen gut messen. 54 Prozent der deutschen Internetnutzer besuchten im Februar 2007 Web-2.0-Seiten, hat das Marktforschungsinstitut NielsenNetratings ermittelt. Damit sind diese Seiten fast so beliebt wie
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Tier I 1. YouTube 46,436 271%2. Google Video 17,372 139%3. vids.myspace.com 14,856
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show that 17.2% of American TV households now have a DVR, a slightly higher number than some might have expected from the TV ratings researcher, which currently has DVR households in about 15.8% of its national TV ratings sample. While the official nation
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television Web sites see an increase in time spent at home during television's prime time, weekdays 8pm - 11pm. At NBC.com in February, 40 percent of total time spent was during prime time, making it the No. 1 Web site when ranked by the prime time index
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• Program genres such as sports and news have a higher than average playback occurring closer to the original broadcast• PVR owners are younger, higher educated and earn a higher income when compared to the average U.S. household• When it comes to p
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It turns out that a lot of people with digital video recorders are not fast-forwarding and time-shifting as much as advertisers feared. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, sti
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Several factors make measuring online video consumption much more challenging. Videos are delivered in a variety of digital formats, some of which are streamed live onto a viewer's computer, while others are downloaded to be watched later (or not). Some s
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erinMedia contends they have come up with a better way to measure audiences than the one used by Nielsen Media Research. According to erinMedia, they can measure every second of television watching and their technology works with any set-top box out there
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In a move that could help cable operators pay the freight of "free" video-on-demand content, Nielsen Media Research said it will launch a new VOD measurement service on Dec. 11, 2006. Nielsen said it will offer the new service by leveraging the same Natio
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Among the findings: Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2%. Even measured by duration video comprises just 2% of total time
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Nielsen-Netratings stats. Here are the top five news sites in unique users for October: 1. Yahoo! News, 29,113,000 2. CNN.com, 27,570,000 3. MSNBC.com, 26,548,000 4. AOL News, 16,836,000 5. NYTimes.com, 12,936,000
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factoid from Nielsen: 78 percent of all viewers in DVR households who watch recorded broadcast primetime shows play them back within two days and 84 percent in three days.If you take these DVR homes and factor that time-shifted viewing into the national s
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TiVo’s data breaks viewing down to the second, which may help clear up disputes over Nielsen’s controversial plan to measure a commercial minute. And it would also provide hard details on how many people skip commercials when watching a time-shifted s
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Indeed, beyond pay-per-click, online media is still desperately lacking a killer metric to capture the value of its dynamic community and network effects. Highly networked communities like MySpace are still fumbling around with CPM display ads instead of
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Now if you want to show up ranked highly on nielson all you need to do is direct traffic to their download pages. Nielson claims that 45,000 -70,000 users in europe have their software installed.
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Estimated Unique Visitors - Total US Traffic Compete 2.1MM Media Metrix 1.4MM NetRatings 1.1MM Hitwise 950M Alexa 1.6MM Digg Self Reported 20MM
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Wie Nielsen.de gerade meldet stiegen die Ausgaben für Online-Werbung in Deutschland in den ersten neun Monaten um satte 57 Prozent oder 165 Millionen Euro auf über 453 Millionen Euro (gegenüber Vorjahr). Nach Ansicht von Ludger Wibbelt, dem Nielsen-Ch
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TV execs hate anything that measures the effectiveness of TV advertising, because the more it gets measured the more obvious it is that no-one is watching the ads and (perhaps therefore) next-day recall has collapsed from 35% in the 1960s to 10% today.
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Nielsen Media Research's plan for measuring viewership of TV commercials was dealt a severe blow when most of the big cable networks said they would not participate in the new ratings system, the Wall Street Journal reported late on Tuesday.
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The market “consensus” seems to be that YouTube is ahead of MySpace, as well as the other video sites in terms of traffic and reach. comScore’s metric “streams” seems to be eqivalent to time on site or engagement. But its ranking of sites by rea
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The average number of unique visitors to online newspaper sites in the first half was more than 55.5 million a month, the study said. That compares with 42.2 million a year earlier.
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It's hard to trust traffic stats, and even harder to make a clear valuation in the echo chamber of online punditry. And when there's uncertainty in an online video site's traffic, that uncertaintly can be passed through to uncertainty in the company's val
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Several top publishers, who spoke on the condition of anonymity, said that over the last six months to a year, Nielsen's and comScore's numbers have become less reliable, often showing little correlation with site-reported traffic ups and downs.
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Internet Display Advertising wuchs im 1. Quartal um 46.4% mehr als alle anderen Kategorien und das obwohl dabei Suchwerbung usw. ausgenommen ist. Insgesamt gab es einen Moderaten zuwachs von 5,6%. What makes that figure all the more incredible is that Mon
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6.6 percent of the U.S. online audience has recently downloaded an audio podcast - that's 9.2 million people. 4.0 percent of the webbies (5.6 million people) recently downloaded a video podcast.
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Nielsen will in Zukunft nicht mehr nur TV im dem Fernseher messen sondern dazu noch alle anderen Geräte und Abspielformen mit einbeziehen in ihr Panel. Dazu kommt, dass sie wohl auch andere Shows wie Rocketboom messen wollen. Wird nicht klappen.
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Top 10 Social Networkingseiten im April wuchsen zusammen um 47%. Gesamt wuchs das Publikum von 46.8 Mio 2004 auf 68.8 Mio im April 2006. Sie erreichen 45% der aktven Web User. MySpace ist #1 mit 38.4 Mio unique visitors.
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Nielsen will in Zukunft nicht mehr nur die TV Quoten ermitteln sondern auch die Internetreichwete von FIlmen ermitteln. Dazu soll eine Software auf den Rechnern/Handys/sonstigen installiert werden. Die Daten werden weiterhing über ein Sample ermittelt.
