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Für das neue, erweiterte Video-Angebot haben RP ONLINE und der Fernsehsender RTL Television eine in Deutschland bislang einmalige Zusammenarbeit vereinbart. RTL liefert an RP ONLINE einzigartige Bewegtbilder, wie sie nur ein Fernsehsender besitzt. Die Pr
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According to The Korea Times, Google is seeking to partner newspapers to publish their video news content on YouTube and share the ad revenue with them, reports The Editors Weblog. "This new move by Google to carry more news content – after Google News
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The use of RSS increased in 2007 by 21 percent since 2006. Now 96 of the papers we researched are using this technology. Within this group, 93 papers offer partial text feeds, while three offer full text RSS feeds. No papers have begun embedding advert
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Qualitative interviews with editors and executives at UK national and regional newspapers revealed experimentation with online business models. All of the selected web publications offered their most popular news content for free in an attempt to maxim
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The kind of network I'm referring to is a web of interconnections -- links between content and between people. In essence, I'm arguing that on the Web, news organizations -- perhaps, all media -- should focus on building themselves "into the clickstream."
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What's radically changed during the past dozen years is the balance of the supply & demand equation. It's shifted from scarcity to surplus for consumers.
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Allein die 20 erfolgreichsten Seiten in Deutschland wurden in dieser Zeit insgesamt 896 Millionen Mal besucht. Das ist nicht nur ein Plus von 12 Prozent im Vergleich zum Vorjahreszeitraum, sondern auch der höchste Quartalswert aller Zeiten. In den ersten
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The point is that its visitors are readers, not viewers. That is an interesting distinction to make and understand as obvious as it might be. Just because we’re online does not mean we cannot and should not differentiate a reader from a viewer.
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Print and online expenditures together totaled nearly $11.8 billion for the third quarter of 2006, a 1.5 percent decline from the same quarter a year ago. Spending for print ads in newspapers totaled more than $11.1 billion, down 2.6 percent from the same
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Google will auction off space online, with 100 advertisers participating later this month. The program will allow advertisers to pick specific newspapers and specific sections within these that the newspapers are opening up for this. On the other hand, ne
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Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform. Google is building what is essentially an operating system (”O
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NewsDesigner does a great job of charting circulation against the timing of redesigns. I believe this project was partly inspired by a good post Jay Small wrote arguing that papers are overinvesting in design. As one of the commenters there says, it would
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while there is still an audience, it isn't the (young, affluent, early-adopter) audience that advertisers predominately want to spend their money to reach.
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Although online now represents 6-7% of newspaper ad revenues on average, the proportion is still small overall. we do not see online representing over 50% of total newspaper ad revenues until more than 30 years from now
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A Nielsen-Netratings report compiled for the Newspaper Association of America found that traffic to newspaper sites grew 24 percent in the third quarter over the same time last year. And September was a record month.
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For the third quarter, The Times Company’s overall revenue declined to $739,6 million, 2.4 percent less than the comparable quarter last year, mainly because of a 4.2 percent fall in advertising revenue, the company reported.
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Nach den Zahlen von Jupiter Research ist die Print-Nutzung mit 3 Stunden pro Woche konstant geblieben ist, während die Online-Nutzung in den letzten zwei Jahren von 2 auf 4h/Woche gestiegen ist. Die TV-Nutzung ist ebenfalls gestiegen: von 10 auf 12 Stund
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Stop giving away the news and charging for the archives. Start featuring archived stuff on the paper's website. Link outside the paper. Start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies).
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Recommenders will become a new profession. talent moves onto the web as part of the creatives pool.
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Report und Research dazu wie Zeitungen ihre Internet angebote interessant gestalten.unique web content; heavy cross-promotion; high local-market web penetration; and integration of the site into the core newspaper business.
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Broadband-ad spending $12 Mrd in 2004; $25 Mrd in 2009, according to Merrill Lynch.5Mio Videostreams/Monat NYTImes.com. Zeitungen starten eigene Videoangebote und decken so regionale Nischenmärkte ab.
