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Für das neue, erweiterte Video-Angebot haben RP ONLINE und der Fernsehsender RTL Television eine in Deutschland bislang einmalige Zusammenarbeit vereinbart. RTL liefert an RP ONLINE einzigartige Bewegtbilder, wie sie nur ein Fernsehsender besitzt. Die Pr
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What's radically changed during the past dozen years is the balance of the supply & demand equation. It's shifted from scarcity to surplus for consumers.
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Allein die 20 erfolgreichsten Seiten in Deutschland wurden in dieser Zeit insgesamt 896 Millionen Mal besucht. Das ist nicht nur ein Plus von 12 Prozent im Vergleich zum Vorjahreszeitraum, sondern auch der höchste Quartalswert aller Zeiten. In den ersten
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NewsGator’s VideoBuzz solution is the fastest and least expensive way for brands to immediately enrich their sites with video. NewsGator VideoBuzz helps newspapers and other content publishers to do more than simply display video within a site, but empo
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In short, newspapers get access to technology, traffic and advertising — all things they need. The partnership gives Yahoo! relationships, content and potential distribution it doesn’t have locally — and local sales channel partners.
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Print and online expenditures together totaled nearly $11.8 billion for the third quarter of 2006, a 1.5 percent decline from the same quarter a year ago. Spending for print ads in newspapers totaled more than $11.1 billion, down 2.6 percent from the same
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Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform. Google is building what is essentially an operating system (”O
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NewsDesigner does a great job of charting circulation against the timing of redesigns. I believe this project was partly inspired by a good post Jay Small wrote arguing that papers are overinvesting in design. As one of the commenters there says, it would
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while there is still an audience, it isn't the (young, affluent, early-adopter) audience that advertisers predominately want to spend their money to reach.
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Although online now represents 6-7% of newspaper ad revenues on average, the proportion is still small overall. we do not see online representing over 50% of total newspaper ad revenues until more than 30 years from now
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Medienmarken können Zusatzgeschäfte tragen. Aber die Zusatzgeschäfte können kein absterbendes Stammgeschäft kompensieren. Irgendwann stirbt auch die Medienmarke. Der Mehrwert der gebotenen Information muss demnach unmittelbar erkennbar sein. Wie dies
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A Nielsen-Netratings report compiled for the Newspaper Association of America found that traffic to newspaper sites grew 24 percent in the third quarter over the same time last year. And September was a record month.
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Nach den Zahlen von Jupiter Research ist die Print-Nutzung mit 3 Stunden pro Woche konstant geblieben ist, während die Online-Nutzung in den letzten zwei Jahren von 2 auf 4h/Woche gestiegen ist. Die TV-Nutzung ist ebenfalls gestiegen: von 10 auf 12 Stund
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Stop giving away the news and charging for the archives. Start featuring archived stuff on the paper's website. Link outside the paper. Start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies).
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The average number of unique visitors to online newspaper sites in the first half was more than 55.5 million a month, the study said. That compares with 42.2 million a year earlier.
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Report und Research dazu wie Zeitungen ihre Internet angebote interessant gestalten.unique web content; heavy cross-promotion; high local-market web penetration; and integration of the site into the core newspaper business.
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Broadband-ad spending $12 Mrd in 2004; $25 Mrd in 2009, according to Merrill Lynch.5Mio Videostreams/Monat NYTImes.com. Zeitungen starten eigene Videoangebote und decken so regionale Nischenmärkte ab.
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Studie wie das Internet und neue soziale Dienste von den Top 100 Zeitungen in den USA eigesetzt werden. 80% haben Blogs 78% RSS feeds (patiell und ohne Werbung). Mit über 60% ist Video die gängigsten Multimediaform
