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1 Microchunk it - Reduce the content to its simplest form 2 Free it - Put it out there without walls around it or strings on it.3 Syndicate it - Let anyone take it and run with it. 4 Monetize it Put the monetization and tracking systems into the microchun
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# Most of the time people don't want anything in particular and want to be proposed choices. (More here.) # Often, people just want to watch what others are watching (or have watched recently, or are about to watch), because others are watching it. (More
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Für Fernsehsender und Inhalteproduzenten gilt es, mit dem Web zu experimentieren, ihre Bewegtbilder auf Abruf bereitzustellen und die Furcht vor Urheberrechtsverstößen abzulegen. Ein Überblick
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Hollywood's options: Buy a site; allow fans to remix your content; produce shorter films and do it quickly.
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Viele der Zehntausenden hochgeladenen User-Fotos sind von einer enormen Professionalität. Immer mehr davon können wir auch journalistisch einsetzen, demnächst werden sie deswegen auch honoriert und besonders gekennzeichnet, wenn wir sie auf "Focus Onli
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The greatest hope of most Web professionals is to continue working online and to be paid what they are worth while doing so. Right now... you can make money. But you can't make what you are worth... yet.
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CBS has launched a channel on YouTube with clips from CBS News, David Letterman, CSI, NCIS and CBS Sportsline. CBS will share in the ad revenue associated with CBS video, both clips posted by the network and by users.
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Nope, we don't need your stinkin' technology, Google is paying $1.65 billion (with a "b") or 1.3% of Google's current value, for a media property. Plain and simple. But what does that even mean?
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One of the benefits of the Internet is that it expands the options available to everyone—both users and content providers. In the past, resources were scarce enough that there was limited room for experimentation and segmentation on television.
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User Distributed Content, where all kind of recycled material – old TV, news-clips, sports, movies, politics etc. - that somebody for whatever reasons have decided to cut and upload on YT. UGC 51%, UDC 41% Commercial 8%
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Viacom has the richest resource of short-form, high-production-quality videos in the media world. To such ends, he needs to unlock his video vaults and lead the market of MySpace competitors by giving each and every one a knife to fight with.
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But the greater strength and power lies in the small group conversations and communications. A video of myself saying hello to my ma is great for me and my family. One million greetings like that are a business model. And it’s media, too. Just micro tar
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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I think the real winners long-term will be platforms that enable a new generation of content producers to break free from the old media content hierarchy and make money from their creativity. As Umair reminds us, it’s all about enabling creativity.
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Welchen Druck über die Videohoster auf das Fernsehen aus, und welche neuen Entwicklunge ergeben sich daraus. Interessante Fragen aber noch keine Antworten.
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People don't want to link to media like audio and video (and photos), they want to run it right there on their own pages. They want to be the TV station, the radio station, the newspaper. Der MySpace Musikplayer mit seiner Add-Funktion ist der Goldstandar
