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Conversational Media are driven by their platforms - the architecture of their platforms are key to differentiation and success. These platforms are by their very nature ignorant of distribution - they need not be concerned with it because it's close to f
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Economy of Abundance -- don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Econ
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In the past, we built business cases based on ROI. Now we build it and build the business afterwards. In the past, "everything is forbidden unless it’s permitted." Now everything is permitted unless forbidden. Scarcity is about paternalism, a decision t
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One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
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Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Analysts expect NBC’s digital initiatives to generate $1bn in revenues by 2009, up from $200m this year, and to generate margins of 35 to 40 per cent.
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This is the heart of the very big problems the media industry faces. It's been so protected for so long, it's forgotten not just how to innovate - but it's even forgotten the idea of innovating.
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Wir sind in einem Übergangstadium vom Zentralisierten zum Rand. Momentan gewinnen die Zentralisierten die den Rand füttern und unterstützen. Irgendwann ist jedoch alles am Rand, denn dort wird der Wert geschaffen.
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People don't want to link to media like audio and video (and photos), they want to run it right there on their own pages. They want to be the TV station, the radio station, the newspaper. Der MySpace Musikplayer mit seiner Add-Funktion ist der Goldstandar
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BBCs Neue Medien Strategie. Man will mit Seiten wie YouTube oder MySpace zusammenarbeiten. Außerdem soll das Publikum stärker mit einbezogen werden um die Inhalte anzureichern. Das Archiv wird erst geöffnet wenn dei Technik steht.
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Es wird eine Marktbereiningung geben, weil es einfach zu viele Startups gibt aber es gibt momentan keine Blase sondern einen Boom. Dieser ist längerfristig und resulitiert in vernünftigen Ergebnissen. Verlieren werden die VCs.
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360 degree commissioning and production and ensure creative coherence and editorial leadership across all platforms and media. BBC Stellt die genauen Maßnahmen vor mit denen die neuorientierung gelingen soll.
