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At the end of the day, what we’re talking about is the emergence of a new medium with its own art form. And whether Hollywood will remain at the epicenter of future cultural production is the big question. For the first time, Hollywood should be conce
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Media brands that ignore this trend will become irrelevant in a world where aggregation is king. Several key players, such as Google, have embraced the opportunity to take microchunking mainstream. Google's personalized home page, one such platform, is al
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Traditional media companies are ideally placed to benefit from the explosion of user-generated content and should see it as an opportunity and not a threat even though the potential revenue is limited, a report says.
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Der explizite Fokus auf Content (und nicht auf Medien) als Begründung für die Branche behebt die Unklarheit über das, was die Wertkette durchläuft. So sind Zeitungsverlage deshalb wichtig, weil sie über das Weltgeschehen informieren, unabh
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A conference call to discuss the impact of new technology on creators of content. In our view, digital technologies are "democratizing" content creation, which has historically been held in the hands of Hollywood and TV networks. Now, barriers to content
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Die für 2006 prognostizierten 7,8 Prozent Werbemarkt-Anteil (hier ohne Plakat) entsprechen nur etwa der Hälfte des Online-Anteils an der täglichen Medien-Nutzungsdauer von 14,6 Prozent.
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They're not scared of the UGC as much as they are of losing control. This line -- we want our brand in the marketplace presented in a certain way -- is the very heart of what's under assault in the Media 2.0 space.
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Medienmarken können Zusatzgeschäfte tragen. Aber die Zusatzgeschäfte können kein absterbendes Stammgeschäft kompensieren. Irgendwann stirbt auch die Medienmarke. Der Mehrwert der gebotenen Information muss demnach unmittelbar erkennbar sein. Wie dies
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At Facebook, MySpace and NBC are users “in control,” or are users being controlled by multi-million dollar corporate brand messages? Far from being in control, YouTubers were required to create content about NBC, for NBC and promoting NBC.
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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So, mark my words, YouTube will get sued. And it will lose. The tools it is talking about, that identify and remove copyrighted content, will have to be rushed into practice. So, mark my words, YouTube will get sued. And it will lose.
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User Distributed Content, where all kind of recycled material – old TV, news-clips, sports, movies, politics etc. - that somebody for whatever reasons have decided to cut and upload on YT. UGC 51%, UDC 41% Commercial 8%
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Viacom has the richest resource of short-form, high-production-quality videos in the media world. To such ends, he needs to unlock his video vaults and lead the market of MySpace competitors by giving each and every one a knife to fight with.
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But the greater strength and power lies in the small group conversations and communications. A video of myself saying hello to my ma is great for me and my family. One million greetings like that are a business model. And it’s media, too. Just micro tar
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The key to success in media today and in the future is to recognize that we, the people, formerly known as the audience, are in control. Artists, too, now have more control. Middlemen don’t. Middlemen don’t own content, software, creativity, or art.
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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So New Media is indeed a force to be reckoned with and will eventually take a huge share of attention from Old Media. But Old Media will persist. Radio didn’t kill print. TV didn’t kill radio. And cable didn’t kill broadcast. The shape of media will
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But another key to traditional media companies’ success may be the “quality” of their content. The theory here is that the old symbiotic relationship between content and advertising will survive online
