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At the end of the day, what we’re talking about is the emergence of a new medium with its own art form. And whether Hollywood will remain at the epicenter of future cultural production is the big question. For the first time, Hollywood should be conce
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The “pie is getting bigger”? Yeah, maybe after they add that 25th hour to the day. And how about YouTube continuing to “host and stream vast amounts of unauthorized video”? Wait, I thought it was all “user generated content.” Pass the popcorn
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A hope that focusing on producing entertainment that people actually want to watch/view/hear/play can be put off indefinitely, and existing (dwindling) assets harvested instead. For the Express, that asset is a loyal readership and brand equity, both of w
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Local news web sites offering content generated by users are securing a valuable place in the media landscape and are likely to continue as important sources of community news, according to a report released today by J-Lab: The Institute for Interactive J
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First off, it will be user-centric. By that, I mean users will have the tools that they need for easy capturing, organizing, customizing and sharing of content of interest. These tools will have built in recognition systems (like deep profiles) to systema
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Media brands that ignore this trend will become irrelevant in a world where aggregation is king. Several key players, such as Google, have embraced the opportunity to take microchunking mainstream. Google's personalized home page, one such platform, is al
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“Media” is (has been) about a point of contact that captures consumer attention via entertainment or information – newspapers, TV shows, films, games etc. But Burger King captures attention too by selling Burgers and – presto! – with a little im
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Traditional media companies are ideally placed to benefit from the explosion of user-generated content and should see it as an opportunity and not a threat even though the potential revenue is limited, a report says.
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Conversational Media are driven by their platforms - the architecture of their platforms are key to differentiation and success. These platforms are by their very nature ignorant of distribution - they need not be concerned with it because it's close to f
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Der explizite Fokus auf Content (und nicht auf Medien) als Begründung für die Branche behebt die Unklarheit über das, was die Wertkette durchläuft. So sind Zeitungsverlage deshalb wichtig, weil sie über das Weltgeschehen informieren, unabh
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1. Ownership or control of Intellectual Property by the corporation. 2. Ownership or control of expensive distribution networks. 3. Established business models based on highly evolved approaches to advertising and subscription models.
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Which once again shows that if you have a hammer everything looks like a nail, and if you have a media company, everything looks like media. But the digital revolution isn't a media revolution: the web is a social phenomenon, not a media phenomenon or a t
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Because old media, and even middle age media, isn’t getting the job done. Consider this fact. 90% of all email, by recent estimates, is spam, probably closer to 95%. That would explain why open rates for email have consistently been falling. Direct mail
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Secondly, scale for us, and me, doesn’t really mean traffic, or for that matter, scaled revenues...it means influence. The people who cut the checks for everyone else in this industry, including any and all of the consultants writing about this industry
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The same applies to local newsgathering. Reporters have recorders for interviews. Some interviews could easily be expanded to include video. Should the reporters be required to not only write a story, but also edit the audio and even video of an interview
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Of the responding agencies around the world, 42% said that newspapers were in decline, more than twice as many that named any other media type.
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1 Microchunk it - Reduce the content to its simplest form 2 Free it - Put it out there without walls around it or strings on it.3 Syndicate it - Let anyone take it and run with it. 4 Monetize it Put the monetization and tracking systems into the microchun
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The biggest argument for hyper aggregation is modern life’s biggest constraint: time. No one can argue about the value of niche content, especially for niche-ists. However, most of the population at large falls in the middle. There is a desire to get th
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A conference call to discuss the impact of new technology on creators of content. In our view, digital technologies are "democratizing" content creation, which has historically been held in the hands of Hollywood and TV networks. Now, barriers to content
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It was the most profitable industry in the economy. The reason, ultimately, was simple: media was protected like almost no other sector. Some media markets, like newspapers, were natural monopolies, because of simple geography. Others, like radio and TV,
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In each case, a burst of technological change was followed by a period of slow adjustment. The shift from orality to literacy, the rise of print culture, and the emergence of modern mass media in the late 19th and early 20th century each represent importa
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# Most of the time people don't want anything in particular and want to be proposed choices. (More here.) # Often, people just want to watch what others are watching (or have watched recently, or are about to watch), because others are watching it. (More
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The marketplace is seeing music and video being provided to consumers over a plethora of networks with the displaying trending toward fewer devices. I did not say fewer carriers. I said fewer devices. This is all part of convergence.
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TV and radio audiences have been declining in the U.S. Movie ticket sales peaked in 2002, and magazine and newspaper circulations have been trending lower for half a decade, with revenue and earnings growth stagnating.
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Für Fernsehsender und Inhalteproduzenten gilt es, mit dem Web zu experimentieren, ihre Bewegtbilder auf Abruf bereitzustellen und die Furcht vor Urheberrechtsverstößen abzulegen. Ein Überblick
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Hollywood's options: Buy a site; allow fans to remix your content; produce shorter films and do it quickly.
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The wise magazine will enable its community to speak among themselves. And it will also find ways to extract and share the wisdom of its crowd. This is true not just of magazines but of other, similar brands in other media
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Viele der Zehntausenden hochgeladenen User-Fotos sind von einer enormen Professionalität. Immer mehr davon können wir auch journalistisch einsetzen, demnächst werden sie deswegen auch honoriert und besonders gekennzeichnet, wenn wir sie auf "Focus Onli
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he challenge for media companies is to find the right balance between participation and control, outsourcing and editorial guidance, openness and order. The walls between content creation and commerce are also falling away, as we’ve seen with everyth
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vor einem Monat haben wir die Anteile Mediennutzung vs. Anteile Werbeinvestitionen in den Medien gegenüber gestellt. Hier noch einmal die Grafik für die Situation in Deutschland
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Die für 2006 prognostizierten 7,8 Prozent Werbemarkt-Anteil (hier ohne Plakat) entsprechen nur etwa der Hälfte des Online-Anteils an der täglichen Medien-Nutzungsdauer von 14,6 Prozent.
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The greatest hope of most Web professionals is to continue working online and to be paid what they are worth while doing so. Right now... you can make money. But you can't make what you are worth... yet.
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Economy of Abundance -- don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Econ
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In a world of not only plenty but the eventual time-shifting – everything will be time-shifted – you’ll be the editor and the master of your own stuff. The single channel, general entertainment approach [isn’t valuable].
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They're not scared of the UGC as much as they are of losing control. This line -- we want our brand in the marketplace presented in a certain way -- is the very heart of what's under assault in the Media 2.0 space.
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In the past, we built business cases based on ROI. Now we build it and build the business afterwards. In the past, "everything is forbidden unless it’s permitted." Now everything is permitted unless forbidden. Scarcity is about paternalism, a decision t
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One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
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Overall, average daily circulation for 770 newspapers was 2.8 percent lower in the six-month period ending Sept. 30 than in the comparable period last year, the Audit Bureau of Circulations reported. Circulation for 619 Sunday papers fell by 3.4 percent.
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Medienmarken können Zusatzgeschäfte tragen. Aber die Zusatzgeschäfte können kein absterbendes Stammgeschäft kompensieren. Irgendwann stirbt auch die Medienmarke. Der Mehrwert der gebotenen Information muss demnach unmittelbar erkennbar sein. Wie dies
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The new way is to treat music more like a newspaper than a book, so that a continuous stream of fresh content is intrinsic to the media. If you hear a good hook somewhere, the next day you should find that hook remixed into another song.
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This is good news. This means that we can eliminate incredible costs — and with them, the bureacrats and time-wasters and creativity-killers they support — in the making of media, both news and entertainment.
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But the next deal, probably for Facebook, is going to come in at a higher cost -- probably at an unsustainable cost. There are just to many people desperate not to miss the social networking train before it leaves the station.
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The problem is that New Media is still thinking like Old Media — how big is the audience? I though this was supposed to be the end of mass media. What happened to community? It feels like 1999 all over again with online media — with the exception of s
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Indeed, beyond pay-per-click, online media is still desperately lacking a killer metric to capture the value of its dynamic community and network effects. Highly networked communities like MySpace are still fumbling around with CPM display ads instead of
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The Internet is changing the economics of creative work - or, to put it more broadly, the economics of culture - and it's doing it in a way that may well restrict rather than expand our choices.
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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The familiar logo of TV Guide will disappear from Canadian supermarket check out lanes next month, after a dramatic decline in the magazine’s circulation.
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Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
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Welche Krise der unkende Politiker ausgemacht haben will, blieb aber unklar. Denn mit Vehemenz erklärte Holtzbrinck-Geschäftsführer Prof. Michael Grabner: „Die Zeitungen sind überhaupt nicht in der Krise.“
