Importantly, Einav said NBCU's research showed that 35% of the users went online to "sample" "Heroes" for the first time, and that 96% of them continued watching the series both online and over conventional TV. "This is all incremental for us," she decla
Earlier in May we reported that NBCU (NYSE: GE) and News Corp. (NYSE: NWS) were looking for $100 million in exchange for 10 percent of equity in their new video JV for a pre-launch valuation of $1 billion. Now, according to the NYT, they have their deal:
NBCU is making itself usable: it will not accept pre-roll online video ads longer than 15 seconds for short-form video content. The exception will be full-length episodes of broadcast-TV shows, which are longer duration and ad breaks are non-frequent. a r
"YouTube needs to prove that it will implement its filtering technology across its online platform. It’s proven it can do it when it wants to," Mr Zucker told the Financial Times, referring to the site’s controls to block pornography and hate speech.
