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The key question is whether the lock-in from a social network site like MySpace (where all your friends are) is more significant than the lock-in from having my media stored in a particular photo hosting or video hosting site. If MySpace has only blocked
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# MySpace, the dominant leader in the category, has grown by more than 23% during the period. # Growth in visitors and the amount of time these visitors spend on the site has spurred growth of over 250% in Bebo’s attention share. # Friendster, which gai
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In MySpace, I clean up my room, invite you to look around at how I’ve decorated, and then its just some messages back and forth. In Flickr, I’ve got challenges, groups, new experiences, things to move it back and forth and get people motivated. There
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A study of the personal data posted by MySpace teens is getting some interest today, since it seems to show that MySpacers are more privacy-conscious that the newspaper scare-stories usually assume. The research by the University of Wisconsin-Eau Claire s
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Humans cluster between 15-25 - and 150 or thereabouts. That’s why military units are organized as companies and squadrons and businesses have departments and middle level managers. No one can remember more than 150 people’s names. So the logic foll
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What is a basis for advantage is exploding what was clean and streamlined yesterday: unlocking new possibilities for value creation which are messy because interactions at the edge are richer, deeper, riskier, and, ultimately, human. They're not - like t
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six-figure spending levels buy even more features, including mashups, personalized photos, and RSS and podcast feeds. Similarly, YouTube is looking to do media deals at a certain five-figure threshold, and it sets six-figure thresholds to let marketers ow
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Figuring out the value of nodes and hubs connected in an affinity network is a nice theoretical exercise, but the actual growth data speaks for itself. Its not exponential nor logarithmic, but follows a declining percentage model. All social networking st
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* 26 are under 18 * 45 are 18-30 (with a skew to the lower) * 10 are over 30 but under 70 * 1 is over 70 (but looks less than 18) * 6 are bands * 11 are invalid or deleted * 1 is complete fake characters (explained in descript) A few more things of noteâ
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The problem is that MySpace's choice of business strategy threatens to divert this populist energy and trap its users in the old, familiar world of big-media commercialism.Tencourages members to define themselves and their relationships almost solely in t
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MySpace has basically stayed the same with 81.87 percent of the market (last month was 81.92 percent). U.S. social networking traffic has nearly doubled in the meantime, accounting for one in 20 U.S. Internet visits, according to Hitwise.
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Of course, a few thousand rogue links on a site with over 100 million profiles is pretty insignificant, but these repeated attacks on MySpace users show that social networks are becoming a prime target for phishers and badware vendors. Although a few of t
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MySpace ist ein Mega-Erfolg, populär rund um den Globus. So wie seine Vorläufer. Und wie seine potentiellen Nachfolger - denn im Netz ist nichts ewig cool, und die Nutzer ziehen schnell weiter.
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In many cases, little thought has been given to what will happen when people actually begin to interact with the brand in that setting. Sure, setting these things up is quick and easy. But it's not so easy to succeed. Social media is a conversation betwee
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Both MySpace and Facebook lost visitors in September, according to Nielsen/NetRatings, a Web-tracking service. The number of unique U.S. visitors at MySpace fell 4% to 47.2 million from 49.2 million in August, and the number of visitors to Facebook fell 1
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There’s no question, however, that MySpace’s recent popularity has brought with it a proliferation of spam that has annoyed some users. Many advertisers take advantage of the “friend request” function and send out requests that are really just adv
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This analysis demonstrates three things. First, a majority of MySpace user accounts are inactive. Second, by filtering inactive user accounts it’s possible to work with a much smaller sample for analysis. Third, the Mashable Labs user rank formula works
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The main point of potential conflict is the millions of YouTube videos that are embedded on the profiles of MySpace users. The revenue-sharing question for MySpace and YouTube is really tough, but it has to be resolved
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Social networks, which are rapidly becoming the portals of the next generation, must place high strategic priority on their communications functionality if they wish to continue their pace of traffic growth, usage, and retention.
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Videoegg Zuschauer sind das doppelte Wert, weil sie häufiger auf Werbung klicken. A smaller audience may be more valuable than a big one, if the small one does the sorts of things that advertisers like—such as clicking on ads, buying products, or visit
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Viacom has the richest resource of short-form, high-production-quality videos in the media world. To such ends, he needs to unlock his video vaults and lead the market of MySpace competitors by giving each and every one a knife to fight with.
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MySpace is an undisputed leader on all counts, but Orkut is on the rise and it's moving very rapidly. Facebook is in excellent shape - hence the interest from Yahoo!. It'll be interesting to watch if LinkedIn expands its user base and offering.
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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The question for MySpace,, is whether it can grow into a business on the scale of Yahoo!, eBay or Amazon. Pali Research estimates that MySpace had revenues of $150m and made a loss of $50m in the year to June 2006
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Our online identity is the group of things that we identify as "ours" on the Internet. In order to use the phrase "MY account", you're implying that it is yours, that you own it, and that you exist online.
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but it only works if companies continue to play by the existing rules. The marketability of MySpace may be the reason everyone’s talking now, but the marketability of MySpace may also be the reason people abandon it.
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It is unlikely that MySpace would have grown as fast as it did without employing this more traditional marketing tactic. MySpace musste in den ersten Monaten massiv um User kämpfen.
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People don't want to link to media like audio and video (and photos), they want to run it right there on their own pages. They want to be the TV station, the radio station, the newspaper. Der MySpace Musikplayer mit seiner Add-Funktion ist der Goldstandar
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user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006.
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MySpace promotion für independent filme. Es hilft und gibt eine vielzahl von Zuschauern zumindest für die Trailer aber auch Interesse an den DVDs wird geschaffen.
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MySpace zwingt die Benutzer auf Flash 9 zu updaten das bedeutet gleichzeitig, dass sie ein neues Feature einbauen können das es verbietet auf seiten außerhalb von myspace zu verlinken. Schlech für YouTube und Plugin hersteller.
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Die soziale Integration mit dem Publikum wird die treibende Karft der Medien und den zukünfigen Erfolg bestimmen. Soziale Medien werden keine untergruppe der normalen Medien werden sondern mit dem Traditionnellen Medien konkurrieren.
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Es geht nicht darum "sichere" bereich auf Socialnetworkingseiten zu schaffen sondern viel mehr darum Vertrauen zwischen Usern und Werbern herzustellen. Dieses Vertrauen kann geschaffen werden indem User selbst werben und authentisch sind.
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Die Social Networks beginnen Geld durch Werbung zu verdienen. Hauptsächlich dadurch dass Sponsorverträge oder spezielle Microsites eingebunden werden. z.B. Wendys. Dazu kommt das MySpace sich der 1 Mio marken nähert.
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MySpace usw. sind nur ein Teil des Trends des Selbstausdrucks. Die Leute wollen sich selbst immer mehr darstellen und Aufmerksamkeit erlangen. Diese zu gewährleisten und zu lenken sind die Aufgaben erfolgreicher Unternehmen.
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Es geht nicht darum die Sozialen Kontakte zu besitzen sondern sie zu ermöglichen. Das Besitzen (MySpace) kann negative Auswirkungen auf das Soziale und den Besitzer haben. Am Rand sitzen die, die die komplette Kontrolle über ihr tun haben.
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Social Networking wird immer mehr von Unternehmen eingesetzt, die daraus eigene Netzwerke generieren. Es braucht aber Mut die Marke etwas offener zu gestalten und ein genaues Monitoring der Seiten damit nicht die Marke in mitleidenschaft gezogen wird.
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Kommentar zum Vorhaben der BBC ein eigenes Socialnetwork aufzubauen. Funktioniert nicht, weil es nur ohne große Marke funktioniert. BBC sollte lieber auf ihr Archiv und die Kommentare dazu setzen anstatt sich in neue gefilde vorzuwagen.
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YouTube und MySpace sind so erfolgreich weil sie sehr einfach zu bedienen sind und trotzdem dem Bentzer nicht vorschreiben, was er zu tun hat und damit sind die Seiten offen. Außerdem sind die Inhalte interessant. One Button Easy ist das Zauberwort.
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MySpace verkauft jeden Monat Werbung im Wert von $13Mio. Andere machen Geld mit MySpace über ad-ons oder Spezialsoftware für die Zielgruppengenaue Ansprache. Allerdings bekämpft Myspace diese Ansätze.
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Untersuchungen, wie mit Social Networkingseiten Geldverdient werden kann. Zum einen durch die sehr gezielte Werbung aber auch durch entsprechende Promotions und über Subscription Modelle für Premiuminhalte.
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Wie können Martektingleute und Werber Soziale Netze(Zahlen zu den Netzen) nutzen? Starke Marke, Tolernaz der Meinunge zur Marke, Respekt gegenüber der Community, keine Werbung sondern Dialog, Nutzen der schnellen Sozialeneffekte.
