Location-based advertising: Remember all the hub-bub about location-based services in 2000? Mobile phone users will merrily walk down the street as their mobile phone beckons them in to the nearest boutique or café with a well-timed ad.
The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
The companies said they expect to launch the mobile advertising service in the first half of next year. Under the agreement, users who agree to accept targeted display ads on their phones will also save on certain Vodafone services.
The total text messaging votes for the French television channels combined reached 100 Mio euros ($126 Mio) in 2005. 2006, TF1 has already reached 100 Mio euros and Channel M6 has earned more with SMS than with with advertising.
ad engagement was lower on smaller screen devices. Consumers said the maximum length of ad they would watch on mobile phones is nine seconds, compared to 42 seconds on TV. 21 percent of people say watching video on the computer was a primary function of t
Overall, twenty five percent of consumers are interested in watching video on their cell phones, with live TV topping the list of preferences.
KMPG hat herausgefunden, dass Werbefinanzierte Mobilanwendungen besser beim Kunden ankommen als Abo finanzierte. Die Erlöse sollen also aus einer anderen Tasche kommen als der des Kunden.
EMI bietet in den USA nun Werbefinanzierte Clips fürs Handy an. Der Nutzer muss nur noch die Datenübertragung bezahlen und sieht kleine Werbeclips vor den News oder Musikvideos, die auf ihn zugeschnitte sind.
