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Blastro.com, an “urban” music videos site, charged into the top ranks of online video competitors in August, ‘rapping’ up a summer-long surge of double digit growth, despite an overall summer slowdown. Blastro displaced Veoh.com to rank 10th amon
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Compete’s monthly ranking of the top online video sites is back- now with an improved methodology that reflects the latest industry trends. For starters, we peel back the label on several popular video sites to put them in a high-level competitive cont
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An die Stelle der PageImpressions treten jetzt Measurements, die jede einzelne Aktion innerhalb des Videos wie Start, Stopp, Pause, Abbruch oder neues Laden genau wiedergeben. Nur so kann ermittelt werden, welchen ökonomischen Wert Streaming Content etwa
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Divinity Metrics provides a high-level view of where content is being consumed, regardless of whether or not it’s the official version. Once it is given the name of a show — say, Entourage, for example — the company finds all the various pirated an
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Total Internet 8,357 100.0% Google Sites 1,796 21.5% Fox Interactive Media 680 8.1% Yahoo! Sites 387 4.6% Viacom Digital 237 2.8% Time Warner Network 185 2.2% Micr
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VideoCensus, the industry's most accurate online video measurement service. VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size,
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As TVWeek reports, the goal is to eliminate the confusion caused by different counting methods, which include by streams, episodes or show starts. The resulting disconnect among online advertisers is likely to increase as networks, who have been packaging
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The top online video websites differ greatly in how they record video views. This lack of standardization presents complexity to content producers and advertisers in understanding the relative popularity of videos across video sites. To fully realize th
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TubeMogul concludes that the video hosting sites should standardize what constitutes a video view to reduce complexity and better attract advertisers. Indeed, these inconsistencies indicate this is an immature market.
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The only real numbers that matters to define the audience of a video hosting site are the maximum number of simultaneous viewers in any given hour and the average number of simultaneous viewers. Every other number, whether its views, "streams started", wh
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No, not that kind of sticky. Sticky as in most page views per session, a category in which it beats second place Break.com by 74%. Why? Probably because the videos are all very short and entertaining. The site also auto-forwards you through videos, so wh
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YouTube2 has lengthened its lead, seeing a 43.3 market share, up from 41.1 percent in December. It’s also seeing 31.7 million unique visitors, up from 29.7 million in December, absorbing much of the unique visitor jump. Nearly every other site also saw
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58 million people viewed at least one video online in December ‘06 14 out of the Top 20 video sites received over 1 million unique visitors The top 4 sites received over 10 million video related visits The top five sites account for 80% of the online vi
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Several factors make measuring online video consumption much more challenging. Videos are delivered in a variety of digital formats, some of which are streamed live onto a viewer's computer, while others are downloaded to be watched later (or not). Some s
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Add video to this mix and it gets more complicated. If a site, such as CNET TV or the New York Times, offers multiple videos per page, and the audience watches each video in turn, a better measure of their engagement with the site would be "average time p
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Services like Revver or Metacafe, on the other hand, who pay users for their content, do have a problem. Users who cheat the system into believing more people watched their videos, could steal a lot of money from them. For these services, it’s not the n
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Consumers are willing to tolerate 10- to 15-second video ads as part of viewing online content. However, video ads were considered annoying if repeated too often. - Consumers are almost six times more likely to play content online than to download it. - E
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There needs to be financial incentive to change the ad buying process. Today, advertisers are still wooed by the huge numbers from television (most cable channels are viewed by 30-50M people a day). So either the Internet needs to eclipse TV or ad agenci
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Based on the profile info supplied, the age of an average YouTuber is 27, with 20% being 35 or older - a bit more mature, perhaps, than the kids over at MySpace. 178 think of themselves as happy while 1030 like to include the word angel. Finally, who you
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Since there aren't any third party measurement services for video blogging, I asked Rob to help me look through the numbers. He parsed through them at length. Here's the spreadsheet that he put together: Download file
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According to comScore, Metacafe received about 525M page views in August, about 350M more than its closest contender, Dailymotion. The site ranks third in average minutes per visitor (64.3), right behind YouTube (66.7). Both trail long-form TV destination
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It's hard to trust traffic stats, and even harder to make a clear valuation in the echo chamber of online punditry. And when there's uncertainty in an online video site's traffic, that uncertaintly can be passed through to uncertainty in the company's val
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He says that the online video ad biz is moving "wholesale" to Flash, a platform that is reliable and user friendly. Real and Media Player are not going to win this game;
