What is it? An end-to-end digital system for buying, selling, measuring, and delivering television ads. What are the benefits for advertisers? Deliver better, more relevant ads to the viewers you care about. Our platform offers better measurement, mo
As TVWeek reports, the goal is to eliminate the confusion caused by different counting methods, which include by streams, episodes or show starts. The resulting disconnect among online advertisers is likely to increase as networks, who have been packaging
Euro ITV (the interactive television conference) took place in Athens last week. The presentations included a diverse collection of user studies, new application areas, and exploratory business models. One of the main themes was the integration of multip
I would argue that it’s harvesting the value from massively scaled, complex human activity, i.e. millions of websites linking to each other and hundreds of thousands of advertisers bidding on key word and experimenting with ad creative, clickthrough rat
erinMedia contends they have come up with a better way to measure audiences than the one used by Nielsen Media Research. According to erinMedia, they can measure every second of television watching and their technology works with any set-top box out there
as the overall TV category traffic rose 5% to 76.5 million visitors, according to comScore. MSN TV leads TV sites overall with 12.7 million visitors, followed by Yahoo! TV with 9.8 million visitors and AOL Television with 9.6 million visitors.
PVRs don't kill commercials; people kill commercials. People were killing commercials - by swapping channel or simply leaving the room - before there were PVRs.
TV execs hate anything that measures the effectiveness of TV advertising, because the more it gets measured the more obvious it is that no-one is watching the ads and (perhaps therefore) next-day recall has collapsed from 35% in the 1960s to 10% today.
Brandadvertising muss revolutioniert werden! How much so companies profit in the short term and/or the long term from the billions they spend on brand advertising? In other words, show it to me on the P&L statement!
30 percent of mobile video users watch mobile TV and video clips on their cell phones during the hours of noon and 4 pm, and 31 percent watch during the early evening commute hours of 4 pm to 8 pm.
