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NET-Metrix hat zum Ziel, die Internetnutzung in der Schweiz zu untersuchen. Die Kooperation der beiden Partner Mediapulse und WEMF vereint eine breite Erfahrung in der Internetnutzungsforschung. Sie finden auf unserer Website aktuelle Informationen zu u
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Blastro.com, an “urban” music videos site, charged into the top ranks of online video competitors in August, ‘rapping’ up a summer-long surge of double digit growth, despite an overall summer slowdown. Blastro displaced Veoh.com to rank 10th amon
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An die Stelle der PageImpressions treten jetzt Measurements, die jede einzelne Aktion innerhalb des Videos wie Start, Stopp, Pause, Abbruch oder neues Laden genau wiedergeben. Nur so kann ermittelt werden, welchen ökonomischen Wert Streaming Content etwa
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Divinity Metrics provides a high-level view of where content is being consumed, regardless of whether or not it’s the official version. Once it is given the name of a show — say, Entourage, for example — the company finds all the various pirated an
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Total Internet 8,357 100.0% Google Sites 1,796 21.5% Fox Interactive Media 680 8.1% Yahoo! Sites 387 4.6% Viacom Digital 237 2.8% Time Warner Network 185 2.2% Micr
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VideoCensus, the industry's most accurate online video measurement service. VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size,
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The only real numbers that matters to define the audience of a video hosting site are the maximum number of simultaneous viewers in any given hour and the average number of simultaneous viewers. Every other number, whether its views, "streams started", wh
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I would argue that it’s harvesting the value from massively scaled, complex human activity, i.e. millions of websites linking to each other and hundreds of thousands of advertisers bidding on key word and experimenting with ad creative, clickthrough rat
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YouTube2 has lengthened its lead, seeing a 43.3 market share, up from 41.1 percent in December. It’s also seeing 31.7 million unique visitors, up from 29.7 million in December, absorbing much of the unique visitor jump. Nearly every other site also saw
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TV’s Big Four environment has turned into the Big Four online, with Google, Yahoo, MSN and AOL dwarfing other online players. Consider the Interactive Advertising Bureau’s analysis of revenue by company size — the top 10 companies online accounted f
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Consumers are willing to tolerate 10- to 15-second video ads as part of viewing online content. However, video ads were considered annoying if repeated too often. - Consumers are almost six times more likely to play content online than to download it. - E
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A Nielsen-Netratings report compiled for the Newspaper Association of America found that traffic to newspaper sites grew 24 percent in the third quarter over the same time last year. And September was a record month.
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It is pretty easy to celebrate success (or sometimes failure) of our websites based on just our numbers (Omniture, ClickTracks, WebTrends, HBX etc), true delight comes knowing how you are doing vis a vis your competitors or industry as a whole.
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Several top publishers, who spoke on the condition of anonymity, said that over the last six months to a year, Nielsen's and comScore's numbers have become less reliable, often showing little correlation with site-reported traffic ups and downs.
