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VideoCensus, the industry's most accurate online video measurement service. VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size,
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58 million people viewed at least one video online in December ‘06 14 out of the Top 20 video sites received over 1 million unique visitors The top 4 sites received over 10 million video related visits The top five sites account for 80% of the online vi
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Several factors make measuring online video consumption much more challenging. Videos are delivered in a variety of digital formats, some of which are streamed live onto a viewer's computer, while others are downloaded to be watched later (or not). Some s
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erinMedia contends they have come up with a better way to measure audiences than the one used by Nielsen Media Research. According to erinMedia, they can measure every second of television watching and their technology works with any set-top box out there
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. I say the change we’re facing is much bigger than just the obsolescence of the pageview, much more fundamental: Size doesn’t matter. Relevance, credibility, and attraction do.
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Ad views can grow even as page views decline. I know that there have been a number of discussions about this at the highest levels of the leading Internet measurement firms and the leading Internet businesses. And we'll be seeing the outcomes of those di
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Add video to this mix and it gets more complicated. If a site, such as CNET TV or the New York Times, offers multiple videos per page, and the audience watches each video in turn, a better measure of their engagement with the site would be "average time p
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Services like Revver or Metacafe, on the other hand, who pay users for their content, do have a problem. Users who cheat the system into believing more people watched their videos, could steal a lot of money from them. For these services, it’s not the n
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Engagement = Interaction/Attention. This equation illustrates the combined activity of regarding; or paying attention to, and then acting on. While this is an important relationship to understand, one must remember the inherent limitation it presents in t
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* Low Authority: Three to nine blogs linking in the last six months (1,111,882 blogs, average 12 posts/month) * Middle Authority: 10-99 blogs linking in the last six months (416,073 blogs, average 18 posts/month) * High Authority: 100-499 blogs linking in
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Overall it appears Compete is off to a good start with some room for growth and improvement. One thing I think Compete definitely needs to implement is an international survey of people instead of just a sampling from the United States.
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Since there aren't any third party measurement services for video blogging, I asked Rob to help me look through the numbers. He parsed through them at length. Here's the spreadsheet that he put together: Download file
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So, why should engagement matter to an advertiser? Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale.
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The problem is that New Media is still thinking like Old Media — how big is the audience? I though this was supposed to be the end of mass media. What happened to community? It feels like 1999 all over again with online media — with the exception of s
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Indeed, beyond pay-per-click, online media is still desperately lacking a killer metric to capture the value of its dynamic community and network effects. Highly networked communities like MySpace are still fumbling around with CPM display ads instead of
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It is pretty easy to celebrate success (or sometimes failure) of our websites based on just our numbers (Omniture, ClickTracks, WebTrends, HBX etc), true delight comes knowing how you are doing vis a vis your competitors or industry as a whole.
