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What is it? An end-to-end digital system for buying, selling, measuring, and delivering television ads. What are the benefits for advertisers? Deliver better, more relevant ads to the viewers you care about. Our platform offers better measurement, mo
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NET-Metrix hat zum Ziel, die Internetnutzung in der Schweiz zu untersuchen. Die Kooperation der beiden Partner Mediapulse und WEMF vereint eine breite Erfahrung in der Internetnutzungsforschung. Sie finden auf unserer Website aktuelle Informationen zu u
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Blastro.com, an “urban” music videos site, charged into the top ranks of online video competitors in August, ‘rapping’ up a summer-long surge of double digit growth, despite an overall summer slowdown. Blastro displaced Veoh.com to rank 10th amon
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Compete’s monthly ranking of the top online video sites is back- now with an improved methodology that reflects the latest industry trends. For starters, we peel back the label on several popular video sites to put them in a high-level competitive cont
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An die Stelle der PageImpressions treten jetzt Measurements, die jede einzelne Aktion innerhalb des Videos wie Start, Stopp, Pause, Abbruch oder neues Laden genau wiedergeben. Nur so kann ermittelt werden, welchen ökonomischen Wert Streaming Content etwa
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Divinity Metrics provides a high-level view of where content is being consumed, regardless of whether or not it’s the official version. Once it is given the name of a show — say, Entourage, for example — the company finds all the various pirated an
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Total Internet 8,357 100.0% Google Sites 1,796 21.5% Fox Interactive Media 680 8.1% Yahoo! Sites 387 4.6% Viacom Digital 237 2.8% Time Warner Network 185 2.2% Micr
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VideoCensus, the industry's most accurate online video measurement service. VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size,
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As TVWeek reports, the goal is to eliminate the confusion caused by different counting methods, which include by streams, episodes or show starts. The resulting disconnect among online advertisers is likely to increase as networks, who have been packaging
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The top online video websites differ greatly in how they record video views. This lack of standardization presents complexity to content producers and advertisers in understanding the relative popularity of videos across video sites. To fully realize th
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TubeMogul concludes that the video hosting sites should standardize what constitutes a video view to reduce complexity and better attract advertisers. Indeed, these inconsistencies indicate this is an immature market.
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Euro ITV (the interactive television conference) took place in Athens last week. The presentations included a diverse collection of user studies, new application areas, and exploratory business models. One of the main themes was the integration of multip
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The only real numbers that matters to define the audience of a video hosting site are the maximum number of simultaneous viewers in any given hour and the average number of simultaneous viewers. Every other number, whether its views, "streams started", wh
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I would argue that it’s harvesting the value from massively scaled, complex human activity, i.e. millions of websites linking to each other and hundreds of thousands of advertisers bidding on key word and experimenting with ad creative, clickthrough rat
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No, not that kind of sticky. Sticky as in most page views per session, a category in which it beats second place Break.com by 74%. Why? Probably because the videos are all very short and entertaining. The site also auto-forwards you through videos, so wh
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YouTube2 has lengthened its lead, seeing a 43.3 market share, up from 41.1 percent in December. It’s also seeing 31.7 million unique visitors, up from 29.7 million in December, absorbing much of the unique visitor jump. Nearly every other site also saw
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58 million people viewed at least one video online in December ‘06 14 out of the Top 20 video sites received over 1 million unique visitors The top 4 sites received over 10 million video related visits The top five sites account for 80% of the online vi
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Several factors make measuring online video consumption much more challenging. Videos are delivered in a variety of digital formats, some of which are streamed live onto a viewer's computer, while others are downloaded to be watched later (or not). Some s
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erinMedia contends they have come up with a better way to measure audiences than the one used by Nielsen Media Research. According to erinMedia, they can measure every second of television watching and their technology works with any set-top box out there
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. I say the change we’re facing is much bigger than just the obsolescence of the pageview, much more fundamental: Size doesn’t matter. Relevance, credibility, and attraction do.
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Ad views can grow even as page views decline. I know that there have been a number of discussions about this at the highest levels of the leading Internet measurement firms and the leading Internet businesses. And we'll be seeing the outcomes of those di
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Apple Computer Inc.'s iTunes music sales rose 84 percent in the first nine months of 2006 from a year earlier, according to a report from ComScore Networks Inc. The number of transactions rose 67 percent and dollars spent per transaction increased 10 perc
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Add video to this mix and it gets more complicated. If a site, such as CNET TV or the New York Times, offers multiple videos per page, and the audience watches each video in turn, a better measure of their engagement with the site would be "average time p
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Services like Revver or Metacafe, on the other hand, who pay users for their content, do have a problem. Users who cheat the system into believing more people watched their videos, could steal a lot of money from them. For these services, it’s not the n
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TV’s Big Four environment has turned into the Big Four online, with Google, Yahoo, MSN and AOL dwarfing other online players. Consider the Interactive Advertising Bureau’s analysis of revenue by company size — the top 10 companies online accounted f
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Media-Screen's new Netpop | Portraits study investigates the broadband population and finds five distinct online personalities. Netpop | Portraits' segments reflect real users -- what they like to do online, why they do it and how they do it. The report f
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, Google Sites captured 45.4 percent of the U.S. search market, gaining 0.3 share points from the previous month. Yahoo! Sites maintained its second place ranking with 28.2 percent of U.S. searches, followed by Microsoft Sites (11.7 percent), Ask Network
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Consumers are willing to tolerate 10- to 15-second video ads as part of viewing online content. However, video ads were considered annoying if repeated too often. - Consumers are almost six times more likely to play content online than to download it. - E
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Engagement = Interaction/Attention. This equation illustrates the combined activity of regarding; or paying attention to, and then acting on. While this is an important relationship to understand, one must remember the inherent limitation it presents in t
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The sites between 100,000 and 200,000 have virtually the same number of visitors going to their site each day. In other words, to move from a rank of 200,000 to all the way up to a rank of 100,000, a whopping 100,000 places up the rankings, a site only ne
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* Low Authority: Three to nine blogs linking in the last six months (1,111,882 blogs, average 12 posts/month) * Middle Authority: 10-99 blogs linking in the last six months (416,073 blogs, average 18 posts/month) * High Authority: 100-499 blogs linking in
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* 26 are under 18 * 45 are 18-30 (with a skew to the lower) * 10 are over 30 but under 70 * 1 is over 70 (but looks less than 18) * 6 are bands * 11 are invalid or deleted * 1 is complete fake characters (explained in descript) A few more things of noteâ
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Overall it appears Compete is off to a good start with some room for growth and improvement. One thing I think Compete definitely needs to implement is an international survey of people instead of just a sampling from the United States.
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And here's the marvelous simplicity of engagement: It's a two-way street, and rather than wringing our hands over how to get people to engage with us (so that we can manipulate them), why don't we spend our time engaging our customers?
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There needs to be financial incentive to change the ad buying process. Today, advertisers are still wooed by the huge numbers from television (most cable channels are viewed by 30-50M people a day). So either the Internet needs to eclipse TV or ad agenci
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Compete.com launched as a web metrics/analytics tool that is available to everyone for free. Their mission is to “transform the way consumers and brands communicate.” This includes a multitude of different services that will benefit an array of divers
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Based on the profile info supplied, the age of an average YouTuber is 27, with 20% being 35 or older - a bit more mature, perhaps, than the kids over at MySpace. 178 think of themselves as happy while 1030 like to include the word angel. Finally, who you
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Since there aren't any third party measurement services for video blogging, I asked Rob to help me look through the numbers. He parsed through them at length. Here's the spreadsheet that he put together: Download file
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So, why should engagement matter to an advertiser? Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale.
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The problem is that New Media is still thinking like Old Media — how big is the audience? I though this was supposed to be the end of mass media. What happened to community? It feels like 1999 all over again with online media — with the exception of s
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Indeed, beyond pay-per-click, online media is still desperately lacking a killer metric to capture the value of its dynamic community and network effects. Highly networked communities like MySpace are still fumbling around with CPM display ads instead of
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A Nielsen-Netratings report compiled for the Newspaper Association of America found that traffic to newspaper sites grew 24 percent in the third quarter over the same time last year. And September was a record month.
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It is pretty easy to celebrate success (or sometimes failure) of our websites based on just our numbers (Omniture, ClickTracks, WebTrends, HBX etc), true delight comes knowing how you are doing vis a vis your competitors or industry as a whole.
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Now if you want to show up ranked highly on nielson all you need to do is direct traffic to their download pages. Nielson claims that 45,000 -70,000 users in europe have their software installed.
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Estimated Unique Visitors - Total US Traffic Compete 2.1MM Media Metrix 1.4MM NetRatings 1.1MM Hitwise 950M Alexa 1.6MM Digg Self Reported 20MM
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And I'd like to encourage everyone out there to sit down and understand third party measurement services before calling them "flaky". My bet is they are more accurate than internal analytics numbers a lot of the time.
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as the overall TV category traffic rose 5% to 76.5 million visitors, according to comScore. MSN TV leads TV sites overall with 12.7 million visitors, followed by Yahoo! TV with 9.8 million visitors and AOL Television with 9.6 million visitors.
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PVRs don't kill commercials; people kill commercials. People were killing commercials - by swapping channel or simply leaving the room - before there were PVRs.
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TV execs hate anything that measures the effectiveness of TV advertising, because the more it gets measured the more obvious it is that no-one is watching the ads and (perhaps therefore) next-day recall has collapsed from 35% in the 1960s to 10% today.
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Neue Methode um Traffic von großen Seiten zu messen. Funktioniert irgendwie über ein Panel
