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Two types of content, articles (what I have earlier called 'linear content') and selections ('aggregate content') have just become uncoupled, and now it is possible to make a business with just one of the two. Still, even in this scenario editors' origin
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The TV network market rose 6.2% in 2006, comparable to the 6.3% gains in 2003 and 2005, but significantly less than the growth in 2004, which had been driven by the Summer Olympics advertising. Multi-channel advertising will be the fastest-growing secto
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The bet that's been made on YouTube (and that YouTube is making) is the same. That it can, again, redefine the media business model for yet another decade - this time, for richer media, with greater depth, etc, etc.And here's where we come full circle - b
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Comstock said the GE unit will meet its digital revenue goal of $1 billion this year and will increase that by 50 percent in 2008, one year ahead of schedule.
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If there isn't a mutually satisfactory agreement, the path ahead for YouTube is unending lawsuits, while the studios seem to be preparing to launch their own video portal, which would be a disaster, too. A video portal of and by the studios will be about
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A hope that focusing on producing entertainment that people actually want to watch/view/hear/play can be put off indefinitely, and existing (dwindling) assets harvested instead. For the Express, that asset is a loyal readership and brand equity, both of w
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Was passiert wenn man die komplette Distribution dem User überträgt? Man sorgt dafür, dass eine Industrie mit einem Volumen von $92 Mrd. zusammenbricht und das gesamte System effizienter wird. Interessanter Denkansatz allerdings auch sehr pauschal.
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1. Ownership or control of Intellectual Property by the corporation. 2. Ownership or control of expensive distribution networks. 3. Established business models based on highly evolved approaches to advertising and subscription models.
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The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated
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Explore the implications of attention scarcity for firm structure – I view attention scarcity as a key catalyst driving the unbundling and rebundling of firms that is occurring on a global scale. Master the management techniques required to increase ret
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The result of unbundling, disaggregation, the loss of pipe control (to use Andy Kessler’s construct) — i.e. the inability to force people to consume content they don’t want — is that content businesses don’t scale anymore.But all those MySpace p
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long tail businesses disproportionately benefit the aggregator. While they create new opportunities for content providers "down the tail" who might not otherwise have been noticed, they create even greater collective benefits for the Amazon, the Google, t
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The same applies to local newsgathering. Reporters have recorders for interviews. Some interviews could easily be expanded to include video. Should the reporters be required to not only write a story, but also edit the audio and even video of an interview
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Don't sue us over copyrights. Take this (substantial) payment, and trust us to figure out how we'll all make serious money once we get advertising and revenue sharing worked out. no publicly traded media company is in a position to dismiss, $100 million.
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While each of the main media companies defines digital slightly differently, everyone seems comfortable projecting the same revenue: about half a billion dollars. While there's no doubt each of the networks has grounded that figure in reality, the problem
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It was the most profitable industry in the economy. The reason, ultimately, was simple: media was protected like almost no other sector. Some media markets, like newspapers, were natural monopolies, because of simple geography. Others, like radio and TV,
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And that’s that you quickly realize that the members of the community feel strongly that the service belongs to them, and the control that you, the corporation, think you have is actually, in large part, an illusion.it will be the people themselves who
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The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
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TV and radio audiences have been declining in the U.S. Movie ticket sales peaked in 2002, and magazine and newspaper circulations have been trending lower for half a decade, with revenue and earnings growth stagnating.
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Hollywood's options: Buy a site; allow fans to remix your content; produce shorter films and do it quickly.
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The greatest hope of most Web professionals is to continue working online and to be paid what they are worth while doing so. Right now... you can make money. But you can't make what you are worth... yet.
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Economy of Abundance -- don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Econ
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In a world of not only plenty but the eventual time-shifting – everything will be time-shifted – you’ll be the editor and the master of your own stuff. The single channel, general entertainment approach [isn’t valuable].
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This is good news. This means that we can eliminate incredible costs — and with them, the bureacrats and time-wasters and creativity-killers they support — in the making of media, both news and entertainment.
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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Finally, it compared online video viewing across its sites to online video viewing across the portals, and it come out on top. It's worth noting, however, that since one major portal/search engine acquired YouTube last week, the tide has probably shifted
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Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
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Earnings from three big newspaper companies — Tribune Co., New York Times Co. and Belo Corp. — provided more dramatic evidence that print-advertising revenues have gone into decline after a long period of low growth.
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For the third quarter, The Times Company’s overall revenue declined to $739,6 million, 2.4 percent less than the comparable quarter last year, mainly because of a 4.2 percent fall in advertising revenue, the company reported.
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First, switching costs into and out of channels are falling. As channels become intrusively commercialised they will simply be discarded in favour of less polluted channels because the switching costs are lower than the costs of trying to use a medium tha
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Web 2.0 works great as an ideology, but maybe not so great as the basis for a media economy. Less control = less profit.Why did Google buy YouTube? Because they have to own it to control it, and they need to control it in order to monetize it.
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It exists to serve a need in the marketplace specifically for consumers who want TV content on demand and it competes for consumers the same way we do, through high-quality, price and availability and we don't like the model.
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Global spending via online and wireless channels reached $19 billion in 2005 and will increase to $67 billion by 2010. Internet advertising globally will grow to $51.6 billion at an 18.1% CAGR and Internet access revenues will increase to $214 billion at
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But the greater strength and power lies in the small group conversations and communications. A video of myself saying hello to my ma is great for me and my family. One million greetings like that are a business model. And it’s media, too. Just micro tar
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1 - Microchunk it - Reduce the content to its simplest form. 2 - Free it - Put it out there without walls around it or strings on it. 3 - Syndicate it - Let anyone take it and run with it. 4 - Monetize it - Put the monetization and tracking systems into
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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Die großen Medienhäuser müssen Socialmedia verstehen. Die Konsumenten wollen Bandbreite, Tools, Content und Erträge. Die Zeiten des direkten Erlöses sind vorbei. Socialmedia schafft indirekte Werte.
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There is an opportunity for a single entity — call it media, marketing services, agency, whatever — to help companies connect with current and prospective customers through meaningful brand experiences and to empower those customers to participate in
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Many media companies, recognising the potential of the internet to disrupt their traditional businesses, have made, or are considering making, acquisitions to boost their web activities.
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I think the real winners long-term will be platforms that enable a new generation of content producers to break free from the old media content hierarchy and make money from their creativity. As Umair reminds us, it’s all about enabling creativity.
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And so it struck me that the most long-lasting, most self-delusional bubble of all was the one that protected monopoly newspapers in America for the last 50 years, since television did them the favour of killing their print competitors.
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YouTube needs to maintain “consumer generated content” to keep people returning to the site and avoid being dissintermediated by large content owners. the amateur video content is the only edge YouTube has over Big Media.
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Die traditionellen Medien sehen solangsam ein, dass sie keine Wachstumsunternehmen mehr sind und verlegen sich daher eher darauf den Anlegern ihre Investition zurück zuzahlen.
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Probleme der hype Finanzierung und der VCs. Gedanken dazu ob die Blase platzen wird und wie die Firmen gedenken Geld zu verdienen. Generell wird im Hype immer eine Nische mit mehr Geld als nötig ausgestattet.
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e-Media Exchange soll die Werbeplätze der Networks über eine Auktion an den meistbietenden Verkaufen. Dadurch soll der Prozess transparenter und übersichtlicher gemacht werden außerdem sollen die Preise nachfrageorientiert sein.
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Liste der Aktienkurse großer amerikanischer Broadcaster. Insgesamt ist es ein sehr düsteres Bild mit einer Ausnahme haben alle stark an Wert verloren.
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Für wen es gefährlich werden könnte, wenn die User bezahlt werden. Digg usw. Für die alten Medien ist es gefährlich weil die Preise sinken, für die neuen gefährlich weil sie bisher einen free ride hatten und umsonst inhalte geliefert bekamen.
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Der Longtail erklärt nicht die Auswirkungen auf die Medienbranche. Es könnte sich so verhalten dass es in Zukunft entweder Kundenbindung oder Infrastruktur Geschäfte gibt. Medien als Marken, die Zuschauer anziehen nicht mehr Produzenten.
