VideoCensus, the industry's most accurate online video measurement service. VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size,
Visible Measures' VXM suite is the industry's first comprehensive Video Experience Measurement solution. VXM enables Internet TV publishers, platforms, and advertisers to deeply measure and analyze audience engagement patterns to yield meaningful audience
58 million people viewed at least one video online in December ‘06 14 out of the Top 20 video sites received over 1 million unique visitors The top 4 sites received over 10 million video related visits The top five sites account for 80% of the online vi
Add video to this mix and it gets more complicated. If a site, such as CNET TV or the New York Times, offers multiple videos per page, and the audience watches each video in turn, a better measure of their engagement with the site would be "average time p
That's impressions doubling, revenues rising 30%. Yields have been deflating, caused mainly, I think, by the fact that impression increases have been driven by webmail and social networks (MediaPlannerBuyer) with considerable unsold inventory and (therefo
As more and more web properties come into existence, it is time for the industry to develop a more dependable, and open source tool to track general traffic trends, and web site rankings.
Overall it appears Compete is off to a good start with some room for growth and improvement. One thing I think Compete definitely needs to implement is an international survey of people instead of just a sampling from the United States.
The problem is that New Media is still thinking like Old Media — how big is the audience? I though this was supposed to be the end of mass media. What happened to community? It feels like 1999 all over again with online media — with the exception of s
Indeed, beyond pay-per-click, online media is still desperately lacking a killer metric to capture the value of its dynamic community and network effects. Highly networked communities like MySpace are still fumbling around with CPM display ads instead of
