This helps you understand how to best use video, as well as other new technologies. You may think it's expensive to test video. If you're going to spend the money to produce it, you better use it for that. But you're better off scrapping that investment i
Ad views can grow even as page views decline. I know that there have been a number of discussions about this at the highest levels of the leading Internet measurement firms and the leading Internet businesses. And we'll be seeing the outcomes of those di
That's impressions doubling, revenues rising 30%. Yields have been deflating, caused mainly, I think, by the fact that impression increases have been driven by webmail and social networks (MediaPlannerBuyer) with considerable unsold inventory and (therefo
So, why should engagement matter to an advertiser? Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale.
The problem is that New Media is still thinking like Old Media — how big is the audience? I though this was supposed to be the end of mass media. What happened to community? It feels like 1999 all over again with online media — with the exception of s
