Several factors make measuring online video consumption much more challenging. Videos are delivered in a variety of digital formats, some of which are streamed live onto a viewer's computer, while others are downloaded to be watched later (or not). Some s
erinMedia contends they have come up with a better way to measure audiences than the one used by Nielsen Media Research. According to erinMedia, they can measure every second of television watching and their technology works with any set-top box out there
